What should we pay attention to when we pay attention to Apple?

It now appears that Watch is highly anticipated by the company and shoulders the heavy responsibility of changing people's health care models and conditions.

On the day of Teacher's Day, it was the carnival day of the global “fruit powder”. Apple held a new product launch conference. Everyone was screened by various “rose gold”, “Hermes”, “TV”, but in fact, at the press conference. A key link - products in the field of health care. At the beginning of the launch of Watch, “fruit powder” thought it was another form of mobile phone. Now it seems that Watch is highly hoped by the company and shoulders the heavy responsibility of changing people's medical health model and situation.

Here, by the way, the domestic media flocked to report Apple's new product launch conference, saying that it is not "rose gold" or "TV", that is, price and capacity, but the medical and health field has become a forgotten corner. Let’s take a look at the foreign media. At the press conference, the CEO (CEO) TIm Cook talked about the improvements through Watch, which can make users “body better every day”; Apple Jeff Williams, Senior Vice President of Operations, demonstrated how Watch helped doctors track patients and optimize their schedules; then Dr. Cameron Powell took the stage to explain the physicians now You can start monitoring the patient's vital organs through the Watch with AirStrip; one case is of interest, and the physician uses the data collected by Watch's heart rate monitor to speed up heart surgery for a patient.

At present, the extent to which Watch can change the healthcare industry, many companies still have reservations. But what I want to talk about is that every day we can feel a little change in the field of traditional medical health from electronic products and the Internet.

I went to a maternal and child health hospital the day before yesterday. I thought that the registration and payment should be arranged in the Dragon Team. The result was told that the QR code could be registered. We can pay with WeChat payment and Alipay. Later, I went to the hospital for a review and downloaded an APP. Online plus, first give a deposit, the end of the consultation, the deposit is returned in full, "You see, this is more convenient, the estimated trafficker is unemployed," the doctor half-jokingly sighed, "I used to work in a children's hospital, full mouth Standing full of traffickers, pits!" Not only in this hospital, but now many large hospitals in the city, the outpatient hall is prominently placed with a variety of scan code, WeChat payment, Alipay payment promotion roll up, so the long queue The crowd split out a part.

At this new product launch, Apple launched the Airstrip medical app, which can directly show the frequency of the wearer's medication, and recently forgot to take the medicine. Don't underestimate this reminder, health management has always been a headache, especially in patients with chronic diseases, such as diabetes. Some surveys show that in the current management of diabetes patients, the proportion of patients who actually meet the standard does not exceed 25%. The medicine is always forgotten, the medication is irregular, the blood sugar is not measured on time, and there is no regular visit to the hospital for complications. These are health management problems. If you have an app connected to your doctor's phone or computer, many problems should be solved.

Of course, nowadays, the patients are mainly middle-aged and elderly, especially the elderly. They still rely on the traditional registered medical treatment, but the future is foreseeable. Thinking of the end of last year, our health version is looking forward to a new year. The theme is the Internet's change in the health field. In 2009, Eric J. Topol, an American cardiovascular authority, described the future medical care as digital in the Future of Wireless Healthcare. In the past few years, with the promotion of smart phones, the concept of mobile medical care has become popular, and smartphones and other mobile devices have made the medical process of patients easier. They can purchase medicines online through e-prescription, scan WeChat registration, check in reports on mobile phones, remote consultations, and more. Once upon a time, I had to go to the pharmacy to buy medicines, register to go to the hospital to queue, see famous doctors to go to "Northern Shanghai", once all kinds of medical behavior in all directions, because of the mobile Internet, instantly concentrated to the palm of the square.

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