Eight years ago, Apple opened the curtain of the global smartphone wave with the stunning iPhone. However, there have been few subversive changes in smartphone hardware technology over the years. From mobile phone chips to display screens, the version is basically based on the original technology. Upgrades, from single-core chips to multi-core chips, from 1G memory to 32G memory, from 3.5-inch resistive screens to 6-inch 2K capacitive screens, etc., make phones faster, longer, larger, and more power hungry.
If the design is the clothes of the mobile phone, the hardware such as the chip and the memory belong to the body, then the mobile phone screen is the face of the smart phone. This is an era of looking at the face. When the mobile phone giants have already competed in the design and chip, the war on a mobile phone screen has been arrogant. There is no doubt that this battle will not only stay on the screen size, more in the current two major screen technology IPS and AMOLED competition.
Is the AMOLED screen popular around the world?
As we all know, iphone has been an active promoter of IPS LCD panel technology since the birth of the first generation, and is also a single major customer of IPS panel. At that time, the AMOLED screen with Samsung as the standard bearer has just sprouted. Although AMOLED has the characteristics of self-illumination, lightness and large viewing angle, it is difficult to meet the mainstream IPS screen at the time, regardless of the technical maturity or manufacturing cost. Direct competition.
However, the technological advancement is rapid, accompanied by a sharp decline in manufacturing costs. The AMOLED screen, which has been tepid for many years, has risen rapidly with the popularity of wearable devices and high-end thin and light smart phones in the past two years. The IPS LCD panel has retreated, and Sharp, the main supplier of Apple's iPhone screen, has been deeply mired in a quagmire and cannot be dialed.
According to a recent report by well-known statistical agency IHS, the overall revenue of global AMOLED screens in the second quarter of 2015 increased to 2.49 billion US dollars, an increase of 120 million. At the same time, the overall share of smartphones hit a new high of 34.6%, compared to 22.8% last year. According to statistics, China's domestic mobile phone manufacturers have already produced 15 AMOLED screen phones this year, and the panels provided by Samsung account for 99% of the market share of smartphone AMOLED screens.
Apple iphone6 ​​abandoned AMOLED screen is retrograde?
Samsung has always played an important role in Apple's hardware ecosystem, from chip foundry to flash memory, IPS LCD panel Samsung is a core supplier. However, with the rise of Samsung's AMOLED screen, perhaps worried about Samsung's competition in the smart phone terminal market, Apple is trying to get rid of Samsung's dependence, and LG Display's subsidiary LG Display reached iphone6's display supply cooperation, and abandoned Samsung, Sharp's screen.
There are indications that the AMOLED screen, which is more promising in technology, is gradually replacing the IPS hard screen that has evolved from the traditional TFT technology. It is said that even the Xiaomi 5 high-end version will soon be abandoned with IPS and transferred to the AMOLED formation. Can you continue to stick to the IPS formation?
If Apple refuses to use the AMOLED screen technology for the next-generation iPhone mobile phone in order to attack Samsung in the smartphone market share, it will greatly reduce the screen experience of the iPhone. This will be Apple's technical retrogression. Previously, there have been many authoritative technology websites that have done the analysis and comparison of AMOLED display and IPS hard screen. In many technical indicators, IPS hard screen is gradually surpassed by the former, and a series of domestic mobile phone giants have recently switched to AMOLED formation. Proof of the.
The peak of AMOLED: Samsung S6 edge+
As a rising star of liquid crystal display technology, AMOLED screens were previously ignored by manufacturers due to immature technology and high cost. However, as a branch of OLED display technology, the AMOLED screen just caters to the current trend of thin, soft and low power consumption of smart terminals.
Thanks to the flexible nature of the AMOLED screen, Samsung is the world's first curved side screen mobile phone GALAXY Note Edge, which makes the curved screen concept widely known. After all, the screen of the smartphone has been almost stagnant in terms of screen size over the years, and the evolution of technology has almost stagnated. Just as the market is expecting the next generation of mobile phone screens to upgrade and evolve, the launch of Samsung curved screen mobile phones can not help but make people The eyes are bright.
Perhaps the sweetness of the curved side screen phone has been tasted. In March of this year, Samsung once again launched the new generation of smartphone Galaxy S6 Edge+ equipped with Super AMOLED hyperbolic display. Thanks to the combination of glass and metal, the 5.7-inch 2K resolution hyperbolic LCD screen, S6 Edge+ has even won the praise of many scientific media, which is called the peak of AMOLED.
How will the future mobile phone screen evolve?
Undoubtedly, with the widespread popularity of wearable devices and various smart terminal devices, future thinner, lower power consumption and even flexible display screens will be widely welcomed by the market. Although the technology industry is betting the next generation of display technology on graphene materials, and in the development of graphene technology, Europe, Japan, South Korea and other technological powers have invested a lot of scientific research resources to compete for technical commanding heights. But before the breakthrough in graphene technology, the current advantages of AMOLED screens are enough to make mobile phone manufacturers excited.
According to research firm NPD DisplaySearch, in 2014, the global shipment of AMOLED-equipped smartphones was 200 million, and in 2015 it will increase by 23.3% to 250 million. It is estimated that by 2020, the annual compound growth rate of AMOLED panel demand area will reach 40.7%. In the face of a new wave of LCD panel technology upgrades, not only South Korea's Samsung, LG and other giants have invested heavily in the expansion of OLED panel production lines, domestic LCD panel giants BOE and Hehui Optoelectronics are also adding new generation display technologies such as AMOLED. The big layout means that the war on the screen of the mobile phone has ignited the war from the source of the supply chain.
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