[Text / Gaogong LED Xu Chaopeng] "Since last year, I have been thinking about a problem, how to make the LED driver industry survive and maintain sustainable vitality. I have found the answer since then. This year, the market in the power industry is widespread. Under the bad situation, it also verified the accuracy of my answer." Tang Runlin, general manager of Aide Power, told reporters.
What is the answer in Tang Runlin's mouth? Nothing strange, but the word is awkward – to make the power industry a real “segmentâ€!
Indeed, since the beginning of this year, the driver products represented by indoor power supply have generally caused serious price hikes. Even the Tridonic, which used to cost more than 50 yuan, has sold to the bottom line of nearly 30 yuan. Some domestic LED driver power companies are also sorrowful. do.
"Aide Power, which uses indoor small and medium power as its core product, has been deployed from the market segment since last year, and has gradually made breakthroughs. I believe that in today's power marketization is gradually maturing, only by doing such a subdivision can there be a way out "Tang Runlin said.
It is understood that Shenzhen Aide Power has been specializing in LED driving for more than ten years. The current product line includes sub-divisions, including thyristor dimming, panel lights, track lights, and spotlights. In the high-end commercial lighting field, we focus on creating jewelry lighting, and the high-quality features such as Aide's ultra-thin, ultra-mini design, unique thermal layout, and layout technology are also well received in the power supply market.
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Tang Runlin, General Manager of Aide Power
"Because our thinking must change, this market is not simply low price. The simple quality of this product can occupy the market, but you need to grasp the real needs of users." Tang Runlin mentioned.
Relying on this kind of segmentation market, this year, Aide's products can quickly open up the market in the North American market. The dimming, panel lights and downlight power supply are attacked three times. The effect is very remarkable.
“Customers can feel the fineness of product segmentation after using our products, and we pay attention to details and give customers a good user experience.†Tang Runlin said, for example, in jewelry lighting applications, Ed The shell will be made of gold, which is in line with the atmosphere of the entire jewel, which is a breakthrough in detail.
At the same time, for a specific market segment, Aide's mission is to set up a dedicated team to conduct product development in line with the needs of customers. This has the advantage that the client can obtain greater product added value when using the product.
For example, under the current Aude's system-wide solution, they will work with customers to make products and consider the problem.
“For example, in terms of cost savings, we can save customers 3 hairs or more in a single assembly, and this is an excellent one. We will not simply deduct the price of raw materials, and we will focus on how much the transformer is purely. No longer, what we are thinking about is how to make downstream manufacturers more convenient, more streamlined, and more labor-intensive." Tang Runlin mentioned that segmentation and the ultimate, this is Ed "The way to survive."
Today, the market-oriented crisis, how can our domestic LED-driven enterprises break the game, Tang Runlin put forward his own views.
“Brand is definitely a brand. Nowadays, the domestic LED industry is generally lacking in brand effect, which also leads us to lack of core advantages. Especially this year, in the context of the current Chinese manufacturing industry is gradually losing its advantages, we The demand for the brand has reached its peak." Tang Runlin constantly mentioned.
"Some people, a reflective cup polished for three years, what is grounded, is the brand." Tang Runlin said that the LED business must learn to wait and opportunity, but also need to have such a carefully polished "reflective cup."
"What is slightly embarrassing in the industry now is that the tide of price cuts is like a flock of sheep, and the price cuts are definitely not a solution. How to solve the problem? How to make the industry develop healthily? How to shape positive energy? This is also the next At the first stage, we are considering the issue." Tang Runlin finally raised a question of his own, and also hoped that friends in the industry would respond together.
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