1, Storm TV, this time playing with an AI concept Not long ago, Storm TV held a new conference in Beijing, officially launched Storm AI TV 2.0, and announced the full upgrade of artificial intelligence assistants. Obviously, this time Storm TV is obviously trying to catch the AI ​​bus and open its opponent in a dense Internet TV. Storm itself claimed that: Storm AI TV is based on "AI far-field voice + AI information flow", relying on far-field voice and machine vision, data prioritization and machine learning, and OS vertical service optimization to achieve these three basic capabilities to serve users. Optimization and service product expansion. You may see here that many users have been a bit confused, but in simple terms—users can use voice to manipulate the TV without having to approach the TV. In addition, the built-in voice assistant in the TV can continue to learn and grow, and even get more new skills. It sounds very fantasy, but in fact the AI ​​assistant itself is not a new thing. Since Apple released Siri, it has continuously appeared in different fields of digital electronics, but recently the big brothers have focused on the field of smart speakers to force As for the storm to drill a "small Kongzi." However, being able to drill in time does not mean that Storm TV will be successful. So what are the obstacles now placed in front of Stormwind? 2. The sluggish TV retail industry is not easy to go upstream The first enemy faced by Storm TV is not from outside competitors but from the market environment. According to Zhong Yi Kang's omnichannel data, in the first quarter of 2017, the retail volume of color TV reached 15.13 million units, which dropped by 12.5%, which was the lowest in five years. In addition, the online market that has been valued by the big television industry is equally bleak. During the first half of 2017, online market sales decreased by 4.7% year-on-year. And in this online market where sales are declining, there is a series of giants such as TV, millet TV, micro-whale and storm. The reason why the TV market is in a downturn is that the reason is very simple - many users now prefer to use PCs or iPads to watch TV programs. When the demand for TVs from younger generations of users is getting smaller and smaller, Storm TV wants to expand its market and must grab meat from other competitors' bowls. However, Storm Competitors cannot do nothing and wait for Storm TV to grab the market. For example, millet, as early as a few years ago, it launched a video wall, allowing users to simultaneously watch multiple channels of different television programs on a single TV, and more intuitively, accurately and quickly capture the TV programs they want to watch. After the introduction of the video wall, Xiaomi also made an evolution of Xiaomi TV 4A on this basis. In this evolution, Xiaomi's voice function has risen to a new height, not only to search for relevant content based on keywords. It can even answer the user's various quirks, and then give the corresponding answer. For example, at the press conference, Xiaomi TV publicly answered the question of “What is the old love of the old loved daughter of the old love boyfriend of Zheng Shuang’s old love?†and gave a series of works of related figures. . It can be seen that the Storm TV show is not a "new technology." It can be much better than the audio assistant of Xiaomi TV. From the content it publishes, there is actually not much useful information. I am afraid that the real value of the storm AI TV, or to wait for the user's actual operating experience. 3. Is it really a good choice to lose the remote control? Regarding Storm TV, we also noticed a problem that it announced a new concept at the press conference: Loss of the remote control, external audiovisual function of the AI ​​brain, and stop production of non-AI TV. Discontinued production of non-AI TVs is relatively understandable. After loading Siri, Apple did not see any other Siri-free iPhones. However, if you drop the remote control, it is obviously Storm TV is betting. Lose the remote control, unlike the iPhone lost the keyboard that year, just keep the home button so simple. Because the home button is still a contact method, and the iPhone touch screen can also provide users with a comfortable input experience, but once the television's remote control is canceled, the user can only be forced to use the voice input mode. Imagine that if a guest visits his home and wants to watch TV, the owner can only use the voice to control the TV to switch channels. For most Chinese users, this is not only not something worth showing off. Instead, people feel embarrassed because they feel that the scene is too “secondary� What's more, the user is saying: “Can you transfer to Shanghai TV News Channel†is convenient? Or press the remote control directly to the corresponding channel Is it more convenient? Therefore, the storm TV wants to abandon the remote control to win the market, the key is to see whether it has the ability to change the user's operating habits, increase their own "black technology" content. Otherwise, the market may not eat this one. Although the launch of the new Storm TV will make people feel excited, but the technical content, in fact, is not particularly large. For the vast majority of users, after the blood cooling, such products may not be able to make them generous. This is also a helpless matter. After all, in Internet TV, Storm TV has little advantage in terms of technology reserves and capital investment compared to Xiaomi TV and even TVs that are now suffering from internal problems. This kind of storm TV is hard to bear the historic mission of making the Internet TV industry hot again.
