Since the first half of this year, unlike the TV industry, which is in deep trouble due to market shrinkage and rising production costs, the display panel industry at this stage is another scene. According to the statistics released by the statistics agency recently, BOE’s total revenue was 44.6 billion yuan in the first half of the year, an increase of 68.65% from the previous year. In addition, the net profit of shareholders of listed companies also increased to 4.3 billion yuan, a significant year-on-year loss. In the end, after deducting non-recurring gains and losses, BOE's net profit in the first half of the year was 4.018 billion yuan. At the same time, as another well-known panel maker in China, Shen Tianma also announced its performance report for the first half of 2017 at the end of August. The report pointed out that the total revenue of Tianma’s shares in the first half of this year was 6.204 billion, compared to last year. The year-on-year increase was 24.83%, and the net profit attributable to shareholders of listed companies also increased by 69.15% year-on-year to 448 million. After deducting non-recurring gains and losses, the net profit for the first half of the year reached 241 million yuan. From a certain point of view, traditional TVs do not make money, Internet TV brands lose money, and upstream panel makers have earned enough money, apparently becoming a new situation in the television industry chain in the past few months. Upstream and downstream industries are difficult to make profit for different TV companies. Although the wave of internetization has allowed TV products to continue to heat up in the technology sector, it has also put television companies under great pressure, linked to product production costs and market factors. In fact, since April 2016, LCD panel prices have continued to rise. This has created the longest time-to-price increase in the panel's historical time span of more than ten months. By the middle of 2017, panel costs will The same period of increase has reached about 40%, which directly led to the majority of TV companies' net profits, showing different degrees of decline. If we say that the rise in television production costs can also be understood as a condition for industry profits to shift upwards, then the contraction of the entire consumer TV market has become an important external reason why TV companies cannot reverse their decline. According to the data in the “2017 China TV Market Semi-annual Summary Reportâ€, in the first half of this year, the domestic retail volume of color TVs was 21.81 million units, a decrease of 7.3% year-on-year. In addition, the online market, favored by emerging companies such as Internet TV brands, is also less optimistic. In the first half of this year, the retail volume of online color TVs was 7.68 million units, accounting for 35% of the market, which was a drop of 1 percentage point from the same period of last year. Faced with the bleak plight of the TV market today, many television company executives said that the color TV market pressure, especially raw materials and labor costs rise, so that manufacturers profitability is severely tested. This also from a side, forcing the entire television industry need to accelerate the pace of transformation and upgrading, to find new ways to reactivate the market. Upstream profit brings opportunity for transformation is also a new opportunity for TV industry rebound Obviously, for the TV industry, it is not a good thing for TV brands in the market to make money. However, upstream panel makers have earned money and it is not a bad thing for the downstream machine companies. Taking BOE as an example, in the first half of 2017, with the overall turnaround of the company, R&D input increased to 3.17 billion yuan, not only in the number of new patent applications exceeding 4,000, but also in OLED and artificial intelligence. As for the field of big data, the number of patent applications increased by 22% year-on-year, and the cumulative number of patents available exceeded 55,000. It can be foreseen that the overall boost from panel makers will help accelerate the release of the potential of the TV industry chain and promote the accelerated transformation of the entire TV industry. For example, in the basic display technology, OLED technology is expected to focus on the outbreak this year, more and more TV manufacturers at home and abroad have begun to steadily layout a number of OLED product lines. AI artificial intelligence, voice recognition and other new interactive means are conducive to opening up more use of new scenes for TV screens. In the upstream and downstream environments where software and hardware are jointly upgraded, they can help domestic TV companies to become more advanced. The high-end market for profit space is moving forward. However, the potential of the upstream manufacturers to release technology, the downstream companies can not seize the new industry turning opportunities, it has become a new test of major TV brands. At least in today's market, there are still many brands that cling to liquid crystal technology and rely on "selling Logos" and even losing money to seize the market. This has not only proved to be not a long-term way for the sound development of the television industry, can these companies catch up with the new The opportunity of the times has also been painted with a huge question mark. There is reason to believe that together with the transformation and upgrading of the TV industry, there will inevitably be another round of reshuffling of the TV brands. When the fittest among the brands with the new market growth space is continuously explored, the turning point of TV companies may be in sight. .
