The father of LCD "Sword": Sharp despises S60 smart TV evaluation

【【Foreword: Self-cultivation for a century old factory】】 In 1915, 102 years ago, Hayakawa established a metal processing factory in Tokyo with a startup capital of 50 yen. Thirty years later, in 1948, the Hayakawa Electric Industries Co., Ltd., which had already begun to involve the manufacture of electrical appliances, began to use the name “Sharp” to set up subsidiaries and sales systems. This is the origin of Sharp. A few years later, Sharp began his journey of innovation in the field of home appliances: he developed the first TV set in Japan in 1951, the microwave oven in 1962, the development of electronic computers in 1964, and the first 1987 development of a Chinese character display function. Electronic dictionary (or "electronic notepad" or PDA), ViewCam home camera released in 1992, and Healisio (the first water-wave oven) in 2004; also invented H1N1-resistant PCI ion for air cleaners, air conditioners, etc. Home appliance. The Newton series PDA products that Apple Inc. relished are also trusted by Sharp to develop software interfaces and are responsible for manufacturing. Of course, in the middle of this, Sharp has always been the most well-known as the "father of LCD" and the reputation of the Sharp brand display equipment. To this day, Sharp's 10-generation LCD panel production line in the Japanese market is still the most advanced technology in production. The 60-inch giant 4K HDR TV with Sharp's original 10-generation panel: Sharp despises the S60 (LCD-60SU770A), which is our test object today. 【【Appearance: the craftsman's spirit to pursue the limit】】 As the old LCD TV king, Sharp TV has always been the "original panel" as the most powerful selling point, but in fact, the superb appearance of Japanese craftsmanship is also impressive. Seeing Sharp's disdain for the appearance of the S60, first of all, he can feel that it is very different from the public model that is flooding in the market: combining a narrow frame, a thin body, simple and detailed lines, Sharp makes the S60 despise at home Full of modernism - complements the popular home culture. First of all, under the fuselage, we can see the eye-catching "Japanese original panel" label - this is the proof of Sharp's "Father of LCD" pedigree, but also this large-screen 4K HDR TV picture quality protection. At the same time, we must have also noticed Sharp's disdain for the ultra-narrow frame design of the S60: In addition to the lower border, the entire TV is almost “borderless,” which makes the picture more immersive. It also reduces the width of the TV when it is installed, allowing a relatively large screen to have enough large screen to enjoy. In the middle of the bottom part, the raised portion of the arc is not only SHARP's LOGO, but also an LED effect light - when it is turned on, from the effect light to the gradually lighting screen effect, it is like the general beauty of the water wave diffusion. It reflects the aesthetic pursuit of the big factory. At the bottom of the TV body, a large area is equipped with a speaker system using a Dolby sound system: the surface of the sound hole with high-quality speaker unit to create a shocking effect full of on-the-spot feeling. Looking to the side - Sharp's despise the S60 and most of the high-end LCD TVs are now using the ultra-thin panel model, the thickness of the thinnest place and our daily use of the mobile phone is not much to compare. Sharp's power lies in the ability to use the side-by-side backlight system, the S60, which also has the ability to control the backlight of the partition, which in turn provides better picture contrast and deep blacks. This is Sharp's new generation of color technology. In the back of the fuselage, Sharp is not sloppy - despise the S60 large area of ​​the mirror on the back of the glass is not only the visual texture is extremely excellent, but the overall touch, the bottom of the color processing and other details are meticulous. People have to lament that the old factory is not the same. The lower part of the back is the control circuit and interface area of ​​the TV. If you look closely, you will find that Sharp not only has the quick-release rear panel sheltered in the interface parts that are not commonly used, but even the entire backplane is covered with plastic. Plaid design. In terms of interfaces, Sharp defied the S60 with three HDMI interfaces, a USB 2.0 and a USB 3.0, and an extended TF card. As a 4K HDR TV, Sharp despises the S60 to support 4K HDR signal input, perfect support for the next generation of audio and video equipment such as the PS4 PRO. 【【System】: Tait UI more "fitting"】] At the moment, TV is not just a mere "display device" for many families - it also shoulders the burden of a living room entertainment content center. There is no doubt that the realization of this change is the addition of the "intelligent" feature. As the group’s high-end intelligent 4K HDR TV, Sharp despises the S60, of course, also strives to improve the Internet's smart experience. It is equipped with Sharp's own Taitum UI, a smart TV-based system based on Android 4.4, and supports popular control methods such as Bluetooth remote control and natural language interaction. Taitum UI does not have any advertisements after booting. After entering the system, the first thing to see is gorgeous wallpaper and slightly fancy icons: From the content of the program and the logo in the upper left corner, we know that Sharp Taitum UI uses internet from iqiyi. The video resources, as well as the genuine licensee GITV, broadcast the copyright for genuine programs, and the two have combined to create program resources in this system. After all, as one of the top three Internet video service providers in the country, iQIYI has more than one million hours of program duration - enough for an Internet TV. And Sharp's ignoring the S60's Taitum UI does not limit the user's ability to install the app themselves. In theory, you want to see which platform's video content, install the app, and don't worry about being automatically deleted as some "cloud systems." . Of course, we know that good systems also need good hardware to support. Nowadays, few people really play "3D masterpieces" on the TV platform, so for smart TV masters, compared to the game performance, to ensure the smooth operation of the daily interface, provide excellent hard decoding capabilities for the network and local video, and Responsible for noise reduction, brightening, and optimizing picture quality of video signals is a work that "TV is good" should do. Sharp disdains the S60 and its predecessors. It uses the Hi3751V600 SoC from Huawei Hass, which is a very common smart TV master in the domestic high-end market. It integrates a 4-core 1.2GHz 64-bit Cortex A53 CPU core, a 6-core Mali 450 GPU and a dual-core Hi-Vengine VPU core (responsible for video decoding and picture optimization), and has built-in 16GB EMMC flash memory supplemented with 2GB of running memory. This kind of configuration is nothing in the mobile phone industry, but it has been quite high in the field of smart TV. Thanks to reasonable configuration, whether it is the daily operation of the main interface through the Bluetooth remote control, or online viewing of 4K ultra-high-definition video, there can be a flowing experience. Perfectly meets the standard of such a high-end large-screen TV. 【[Quality: 4KHDR "Huang Cai" Strong Performance]】】 Of course, when it comes to high-end TVs - for users of such products, they are willing to spend a lot of money to buy them, and they still value television's most basic attribute - quality. In order to ensure image quality performance, Sharp despise the S60 is also used multiple Sharp's unique technology - first of all, of course, conspicuous "Japanese original panel" guarantee, this 60-inch panel from Sharp 10 proud of the 10th generation line The factory, with true 4K resolution, 350cd/m2 brightness and up to 96% NTSC color gamut - more than a half point higher than the market's prevalence of about 70%. At the same time, this panel is also equipped with Sharp's exclusive "Huang Cai" dynamic backlight technology, which can automatically adjust the backlight intensity according to the content of the screen, thereby achieving a higher picture contrast and a more vivid color performance. Because of this, the Sharp Huang Cai S60 is perfectly compatible with the latest HDR (High Dynamic Contrast) technology - as you can see, after connecting the PS4 PRO host, the 4K+HDR option can be enabled in the host's picture output options. In addition, using the well-known 4K HDR test video "Fire" - we can clearly see the contrast between light and dark details on the screen: whether it is a bright fire or dark background is clearly visible, which is why Sharp's unique color technology for many years Accumulated results. From the test chart we used for testing and 4K, HDR video screen shots, Sharp's defiant S60 grayscale performance, color range coverage are outstanding, when playing HDR video, the screen brightness contrast is impressive. Moreover, most of Sharp's defiance of the S60's picture enhancement technology comes from the hardware's "this screen" and its associated backlighting system. This means that whether it is playing online video, using a local Blu-ray player or players like the author to play host games can enjoy the shock brought about by Sharp's high-end quality technology. 【【Summary: still the strongest player】】】 Recalling that year, "Sharp" can be said to be the leading LCD TV industry leader - how many people envy the quality of the old factory "black technology", even if it is a friend who did not experience the charisma of Sharp, mentioned the best LCD TV, the first brand I thought of was still Sharp. However, with the changes in the market - when smart TVs gradually occupied the living room, the previous pure high-definition TV was once chilled in the market. Fortunately, the veteran high-end TV brands represented by Sharp have not yet stood still: despising the S60 is the latest flagship TV that Sharp has achieved with its own superior technology combined with the latest Internet intelligence platform. From our actual experience with it, Sharp's despise of the S60's smart features has not lost to other competing products - but it excels in quality, exquisite appearance and workmanship, which is difficult for other competitors to The advantage is. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.