For China's color TV industry in 2015, it can be described as difficult. Data show that in 2015 the domestic color TV market scaled 45 million units, an increase of less than 1% year-on-year, such a slight increase, or build on the basis of the crazy public Internet brands drastically lowered the price of color TV.
Judging from this situation, the slight increase in the color TV market in 2015 may have been overdrawing consumers' demand in advance. With the total size of the market difficult to increase, surface and intelligence have become two major directions for TV manufacturers to break through. During the exploration and development of the TV market, outstanding products such as Samsung SUHD TV emerged and gained high recognition from the market and consumers.
Curved TVs have already emerged, but due to the imperfect technical level and insufficient social coverage, it has only recently gained market attention. Compared with flat-panel TVs, curved TVs have more flexible use of space, a wider range of sights, a stronger sense of presence, more in line with the human visual structure, and more comfortable viewing characteristics. On this basis, Samsung has also made a series of upgrades to its own surface televisions, and they have performed well both in terms of quality of presentation and design aesthetics.
Recently, Samsung's new SUHD TV has adopted quantum dot display technology, which has created a new industry standard for HDR of 1,000 nits, making the contrast between light and dark images even stronger. The new SUHD TV also uses Samsung's ultra-black technology, which significantly reduces light reflections and minimizes glare so that viewers can enjoy a vivid picture no matter whether they watch super bright or ultra dark contents.
At the beginning of its creation, curved TVs were eye-catching with their stylish designs. Samsung now upgrades the surface design and removes all unnecessary parts. Even the smallest screws on the back of the TV are no exception. The “360° design†enables televisions to be placed anywhere in the home, regardless of From the perspective, it's very amazing. At the same time, Samsung narrowed the frame as much as possible to create the world's first non-border curved TV, bringing unprecedented immersion and realism.
The intelligentization of television is also an important direction for the development of the television industry. In 2015, the penetration rate of smart TV reached 73%, and the activation rate was 83%. As of the end of 2015, the number of televisions in China had exceeded 100 million, reaching 105 million, and there were more than 60 million boxes related to smart TVs. This shows that this shows that the video ecology based on the TV scene has matured, and the profit model has become clearer, and the smart TV has a bright future.
Samsung also made great efforts to promote television intelligence. Samsung's new SUHD TV, released recently, has undergone a complete upgrade of its own intelligent functions. Based on the Tizen operating system, Samsung introduced a new Smart Hub that will provide customers with a unique portal and content integration interface so that consumers can easily access their favorite content. Whether it is live TV, OTT content, games, or Samsung Smart TV's home screen menu, users can enjoy their favorite programs and functions directly at boot time.
Users can also directly place their favorite TV programs or movies directly on the Smart Hub home screen and customize their own interface. The new Smart TV is able to automatically detect and identify all connected home entertainment devices, such as set-top boxes, Blu-ray players, game consoles, home theaters, etc., without the need to set up users to control.
In 2016, the TV market has changed dramatically. However, whether it is smart TVs or curved TVs, the major manufacturers' breakthroughs are all technology-oriented. The core technology has become the core and key to the future competition among manufacturers. Enterprises with strong technical capital will become the core driving force for future market growth.
Technology Stream Samsung has gained significant advantages in TV stock market
Judging from this situation, the slight increase in the color TV market in 2015 may have been overdrawing consumers' demand in advance. With the total size of the market difficult to increase, surface and intelligence have become two major directions for TV manufacturers to break through. During the exploration and development of the TV market, outstanding products such as Samsung SUHD TV emerged and gained high recognition from the market and consumers.
Curved TVs have already emerged, but due to the imperfect technical level and insufficient social coverage, it has only recently gained market attention. Compared with flat-panel TVs, curved TVs have more flexible use of space, a wider range of sights, a stronger sense of presence, more in line with the human visual structure, and more comfortable viewing characteristics. On this basis, Samsung has also made a series of upgrades to its own surface televisions, and they have performed well both in terms of quality of presentation and design aesthetics.
Recently, Samsung's new SUHD TV has adopted quantum dot display technology, which has created a new industry standard for HDR of 1,000 nits, making the contrast between light and dark images even stronger. The new SUHD TV also uses Samsung's ultra-black technology, which significantly reduces light reflections and minimizes glare so that viewers can enjoy a vivid picture no matter whether they watch super bright or ultra dark contents.
Samsung's New SUHD TV Creates New Industry Standard for HDR of 1000 nits
At the beginning of its creation, curved TVs were eye-catching with their stylish designs. Samsung now upgrades the surface design and removes all unnecessary parts. Even the smallest screws on the back of the TV are no exception. The “360° design†enables televisions to be placed anywhere in the home, regardless of From the perspective, it's very amazing. At the same time, Samsung narrowed the frame as much as possible to create the world's first non-border curved TV, bringing unprecedented immersion and realism.
The intelligentization of television is also an important direction for the development of the television industry. In 2015, the penetration rate of smart TV reached 73%, and the activation rate was 83%. As of the end of 2015, the number of televisions in China had exceeded 100 million, reaching 105 million, and there were more than 60 million boxes related to smart TVs. This shows that this shows that the video ecology based on the TV scene has matured, and the profit model has become clearer, and the smart TV has a bright future.
Samsung also made great efforts to promote television intelligence. Samsung's new SUHD TV, released recently, has undergone a complete upgrade of its own intelligent functions. Based on the Tizen operating system, Samsung introduced a new Smart Hub that will provide customers with a unique portal and content integration interface so that consumers can easily access their favorite content. Whether it is live TV, OTT content, games, or Samsung Smart TV's home screen menu, users can enjoy their favorite programs and functions directly at boot time.
Users can also directly place their favorite TV programs or movies directly on the Smart Hub home screen and customize their own interface. The new Smart TV is able to automatically detect and identify all connected home entertainment devices, such as set-top boxes, Blu-ray players, game consoles, home theaters, etc., without the need to set up users to control.
In 2016, the TV market has changed dramatically. However, whether it is smart TVs or curved TVs, the major manufacturers' breakthroughs are all technology-oriented. The core technology has become the core and key to the future competition among manufacturers. Enterprises with strong technical capital will become the core driving force for future market growth.