Since its introduction, TV boxes—also known as network set-top boxes—have become a popular choice for digital home entertainment due to their cost-effectiveness and access to a wide range of video content. However, after several generations of product development, these devices have started to look increasingly similar, leading to a market that is becoming more saturated and less differentiated.
In recent years, both domestic and global tech giants have begun to invest heavily in "artificial intelligence." Just like with other smart devices, from Amazon's Echo to Google Home and Alibaba's Tmall Genie, AI has started to reshape how people interact with technology. These innovations have opened the door to a new era of intelligent applications. So, what could be the next big breakthrough for TV boxes?
At the start of 2018, Xiaomi and Hisense provided their first answers by introducing AI-powered TV boxes, signaling a shift in the industry's direction.
**Content Aspect**
While TV boxes are typically limited to content from the 7 broadcast license platforms and operator-owned libraries, users can also download third-party video apps for additional options. However, the available resources are largely shared across platforms, and the differences between apps are minimal. Most of the content comes from major streaming services, making it difficult for consumers to distinguish between different brands based on content alone.
**Hardware Aspects**
The hardware gap among TV boxes is relatively small. At similar price points, most models use the same types of processors, such as the Amlogic S912, Mstar A938, or MediaTek MT8693. The majority of current models support 4K H.265 decoding and HDR display technology, which results in very similar viewing experiences. For end users, the main difference often lies in the user interface design rather than performance.
**Artificial Intelligence as the Next Breakthrough**
Recently, Xiaomi and Hisense launched their own AI-powered TV boxes, including the Xiaomi Box 4 and Hisense’s 4K AI models like the K1, K6, and Z2-Pro. These devices aim to bring voice control, smarter content discovery, and integration with other smart home devices into the living room experience.
According to the official poster released by Xiaomi, the Xiaomi Box 4 will allow users to check weather updates, search for movies and TV shows, control video playback, and even manage other Xiaomi smart devices through voice commands.
At CES 2018, companies like Haier, Tencent, and Baidu showcased their latest AI-driven products, suggesting that the future of TV boxes may involve integrating features like smart speakers, video calling, and voice assistants into a single, intelligent device.
Smart TV and box information can be found on Smart TV Information Network Sofa Butler (http://), a leading Chinese website offering insights, discussions, and solutions related to TV boxes and smart TVs, as well as smart TV software and applications.
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