According to insiders, LINE is reportedly exploring the integration of electronic cryptocurrency into its payment services, such as LINE Pay, in an effort to boost user engagement and keep users within its ecosystem. This move could potentially allow users to make transactions using digital currencies, further strengthening LINE’s position in the competitive messaging market.
With a market cap of around 1.2 trillion yen ($10.6 billion) and over 168 million monthly active users, LINE has become one of Asia's most influential tech platforms. Its main markets include Japan, Taiwan, Thailand, and Indonesia. Originally known for its fun stickers and chat features, the company has expanded into various sectors, including job search, video streaming, and food delivery. Advertising has also become a key revenue driver in recent years.
The rise of cryptocurrencies like Bitcoin has sparked widespread interest across industries. From tech giants to food companies, many have jumped on the blockchain bandwagon, leading to surges in related stocks and increased media attention. The concept of decentralized finance and secure digital transactions continues to attract both investors and developers.
In the realm of real-time communication, startups like Kik Interactive made headlines by raising $100 million through an ICO in 2017, signaling a growing interest in blockchain-based services. Even Facebook, under CEO Mark Zuckerberg, hinted at the potential integration of cryptocurrency or blockchain technology into its platforms, indicating a broader trend in the industry.
Now, LINE appears to be following this trend by aiming to deepen its e-money services within the app. Some reports suggest the company is looking to collaborate with Upbit, a major Korean cryptocurrency exchange, although this has been officially denied. Despite the uncertainty, the move highlights LINE’s ambition to stay ahead of competitors like Facebook and Snapchat.
While blockchain and cryptocurrency technologies are gaining traction, not all companies benefit from the hype. Many see their stock prices soar simply because they announce plans in this space. However, some experts warn that the current enthusiasm may be overblown, raising concerns about a potential bubble in the crypto market.
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