Since its introduction, TV boxes—also known as network set-top boxes—have become a popular choice for digital home entertainment due to their cost-effectiveness and access to a wide range of video content. However, after multiple generations of product improvements, these devices have started to look increasingly similar. In recent years, both domestic and global tech giants have begun to invest heavily in "artificial intelligence," just like with other innovations. From Amazon's Echo to Google Home and Alibaba's Tmall Genie, AI has started to reshape how people interact with technology.
So, where is the next big breakthrough for TV boxes? At the start of 2018, Xiaomi and Hisense provided their first answers.
**Content Aspect**
Currently, TV boxes are limited to content from the 7 licensed broadcasting platforms and operator-owned copyright material. While users can download third-party video apps to expand their options, the available resources remain largely shared across platforms. Most apps offer similar content, making it hard for users to distinguish between them.
**Hardware Aspects**
In terms of hardware, the differences among TV boxes are minimal. Products at the same price point often use similar processors, such as Amlogic S912, Mstar A938, or MediaTek MT8693. Most mainstream models support 4K H.265 decoding and HDR display technology, resulting in little variation in user experience. For most consumers, the main difference lies in the UI design of different manufacturers.
**Artificial Intelligence as the Next Breakthrough**
Recently, Xiaomi and Hisense have launched their AI-powered TV boxes, including Xiaomi Box 4 and Hisense’s 4K AI models like K1, K6, and Z2-Pro. These devices aim to bring more intelligent features to the living room.
From the official poster of Xiaomi Box 4, it's clear that the device will support weather queries, movie searches, video playback control, and even integration with other smart home devices from Xiaomi.
At CES 2018, companies like Haier, Tencent, and Baidu also showcased their latest AI innovations. It seems that the future of TV boxes may involve integrating smart voice assistants, video calling, and smart speaker functions into one device, fully embracing the AI era.
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