In just over a decade, light-emitting diodes (LEDs) have rapidly grown into one of the mainstream products of flat panel display, and have been widely used in the three major market segments of landscape lighting, display screens and LCD backlights. Hong Zhen, executive vice president and chief technology officer of TCL Group's LED business unit, believes that LED products are at the right time.
Relying on the TCL brand to develop LED
In 2004, TCL was already the top three enterprises in China's top 100 electronic information, and its core product is just a display product. The scale production and sales of display system products and the research and development of high-end technology are inherently TCL's competitiveness. They have intrinsic technical and economic links with TCL LED display project products and can use internal infrastructure together.
Hong Zhen, executive vice president and chief technology officer of TCL Group's LED business unit, stressed in an interview with China Electronics News that the strategic strategy competitiveness is the foundation of the development of TCL LED business unit. Relying on the industry-recognized R&D team to absorb the advantages of international brand products, we can further enhance our strength by integrating and reorganizing companies with advantages in the industry and introducing senior experts in the industry, standing on the shoulders of giants and designing Products with core competitiveness, through standardized production, strict control of quality, based on excellent service in the LED industry. Hong Zhen said.
TCL is one of the largest selling color TV companies in the world and has a huge brand influence in the field of civil terminal display. TCL is also one of the most respected national enterprises, and is widely recognized by customers in China. These have been reflected in the LED domestic sales case. Involved in the industrial display field is not only the needs of enterprises and projects, but also the expectations of the industry and users. Hong Zhen said that the market competitiveness of a product is mainly in core technology. The TCL LED project team has senior professional capabilities, which can minimize costs and ensure core competitiveness in management integration, product development, and shared electronic production lines.
TCL's sales network, capital logistics, high-speed growth, and capital operation are the core competitiveness of TCL. TCL has the most sales, most efficient and dynamic marketing network in China. It has the information collaboration ability of customers and channels, can significantly reduce the cost of sales, improve product promotion, and play a very good role in promoting the development of LED projects.
China's LED display industry leads the world, Hong Zhen said: We can and should effectively use and integrate the professional strength inside and outside the group, share the brand and internal infrastructure, quickly achieve mass production and sales, and use the scale to reflect the core competition in the industry. force.
The core competitiveness of LED project products in the TCL platform can ensure that the project obtains a premium profit that exceeds the average profit level of the industry. These competitiveness are the long-term cultivation and accumulation of TCL in the development process, which is difficult to be imitated and replaced by other companies, and can strongly support the enterprise to extend to a new and more vital business field.
Seize the LED commanding heights
For the future development strategy, Hong Zhen said that through the strong driving of LED display, LCD color TV backlight and other applications, as well as the market demand for domestic lighting, such as landscape lighting and future LED lighting, the layout is rational and reasonable, and the brand and product positioning are high-end. Fully accumulate potential energy, opportunistically occupy the LED strategic hub and key commanding heights, find the fighters in the upper, middle and lower reaches of the industrial chain to achieve the final victory of the industry, complete the strategic planning based on the careful layout of product applications and create a scientific industrial economic chain.
At present, the development of the LED industry has received the government's attention and policy support. Hong Zhen believes that the LED industry is currently a product of a free economy and the competition is already full. As Mr. Lang Xianping said, the industry itself has three negative phenomena of free economy: First, the low-level and wasteful vicious competition has caused a lot of resources to be wasted. Second, corruption and moral degradation. Third, the more companies that want to do their best to control product quality and research and development, the more likely they are to be eliminated. Of course, the three-fourth principle that each industry ultimately only has the survival of the first three companies is also playing a role in integrating the market. Hong Zhen said.
For the healthy development of the industry, Hong Zhen suggested that the game rules of the whole industry should be formulated and the industry self-discipline should be realized, which is very important for the development of our national enterprise and is also crucial for the future internationalization.
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