Recently, the first fashion lighting brand store opened by Philips Lighting in China opened at the Red Star Meikai Longwen Waterway Store and launched an LED magic lamp with adjustable 16 million light colors. It is reported that Philips Lighting will open three brand stores in Shanghai and Jiangsu during the same period.
The Morning Post reporter saw at the scene yesterday that this Philips LED magic light has a small remote control switch, which is different from the ordinary switch. Users only need to touch the switch by hand to control the light on and off, or any Control the intensity and color of the light. According to Philips Lighting, this magic lamp can bring out 16 million light colors; the magic lights can be placed in the office or bedroom.
Since the beginning of November last year, Philips fashion home lighting products have fully entered the Chinese market, and the products have been recognized by the market. But before this, Philips lamps did not have direct sales stores in China. Setting up a fashion lighting hall is a new attempt by Philips Lighting in channel expansion. It is understood that in April, 12 Philips brand stores will open in Beijing, Zhejiang, Shandong, Guangdong and other provinces. By the end of this year, this channel will reach 60 stores. At present, Philips Lighting has 800 stores in first- and second-tier cities, which will expand to 1,200 by the end of this year.
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