Sharp LED TV increases its product line 10% to 20%

Topic: Daze Minzhi, general manager of Industrial Sharp Trading (China) Co., Ltd. said that in 2010, Sharp LED LCD TV will increase to 20% in all its product lines, up from 10%.

LED TV is widely regarded as the future development direction in the industry. Since the launch of the first LED LCD TV at the end of 2008, Sharp has owned three series of LED TVs in the Chinese market. A series of new products will be launched almost every six months, and LED has become the focus of Sharp's promotion. Osawa said that in the entire industry, LED market share in the next year is 10% and 20% respectively. For Sharp, he hopes that this share will reach 20% and 40%. "This is our goal." At the end of the year, Sharp LED LCD TV is about 10% of its product line, which means that Sharp wants Achieving the goal requires doubling this ratio in 2010.

For the current sales of Sharp LED TV in the Chinese market and its share of the Chinese LED market, Osawa said that it is inconvenient to disclose. "Sharp's previous LED TV LE700A series, the recognition of consumers is very high," said Osawa. The LE700A series in Dazekou is the LED LCD TV launched by Sharp in the summer of 2009. Before this, Sharp's first LED LCD TV XS1 series has a high price of 10,000 yuan and is difficult to popularize in the market. LED market prospects are huge, but because of the high cost of new technologies, the biggest problem is the price in order to spread in the market.

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