1. Break the tradition, advance TV promotion
Ms. Zhang, a citizen of Shijiazhuang, plans to stay in her new home in the autumn. She originally planned to buy color TV sets in September when there were more promotions. However, in the past two days, some friends told her that there have been a lot of shopping malls that have been engaged in activities recently and they are still watching. Ms. Zhang looked at the mall and found that it was. "Isn't it saying that gold, silver, and silver are ten? How can you get a big promotion now? If it's really cheap, I'll buy the TV and I can't save it." said Ms. Zhang.
The reporter also learned from the major shopping malls in Shijiazhuang that the recent shopping malls have a lot of activities concerning color TVs, and the scale is not small. The TV market can indeed feel the smoke. In Suning, on July 29th, it will launch the “Stop the crowd to rob color TV sets†campaign, which will be synchronized with the stores of Shijiazhuang, Handan, Xingtai and Hengshui on the Suning e-commerce line. It is said that the price is basically between 5 and 20%, including 49 Yuan smart network TV of 1999 yuan, 58-inch 4K smart network TV of 3599 yuan, and other value models, and the simultaneous introduction of a half-price TV campaign to recognize thousands of TV sets.
Northland Electric, will also be launched on July 30, "Northland Appliance Collection Day", some brands are as low as 50%, and even domestic brands 55 å‹ 4K ultra-color TV prices as low as 3,000 yuan. Previously, Beiguo Electric also launched the “old-for-old†campaign together with Samsung. On the 29th, Beiguo Electric joined hands with TCL to engage in internal purchases.
2. In advance of the war, the Olympic Games are really the main reason?
In September of last year, it entered the peak sales season of color TVs, and various promotional activities also came out. This year, how did it happen before August?
“Brazil Olympics is opening soon. Many consumers like to watch events with large-screen high-definition color TVs. There will be a wave of TV purchases. We naturally have to adapt to the needs of the event.†A store worker told reporters.
However, is the Olympics really the main reason for the early opening of color TV wars? Mr. Wang, a person in the home appliance industry, did not think otherwise. “Olympic games are just a reason for businesses to find activities. The real underlying reason is actually the sluggish color TV market in the first half of the year. Prices have fallen and competition has intensified. Manufacturers and businesses are looking for various reasons to engage in activities to seize market share.†Mr. Wang said.
According to the data released by Aowei Cloud Network, in the first half of 2016, the retail volume of China's color TV market increased by 6.9%, but the overall industry retail sales decreased by 4.0% year-on-year. China's color TV market is plunged into an embarrassing situation of no increase in revenue. Another data shows that in the first half of this year, the average price of the color wire on the offline market has fallen sharply year-on-year, with the average online price falling by 9.9% and the average offline price falling by 17.8%. The average price of color TV is basically in a state of continuous decline. More than 80% of offline stores' retail sales decreased compared to the same period of last year, and the average price of color TVs dropped to 15% year-on-year. In the second half of the year, the pressure on the TV market will be even greater, and it is not surprising that manufacturers will start sales promotions in advance.
3, the future color TV market will be more changes
For the color TV industry, prices are now falling all the way, the industry generally believe that due to the intrusion of Internet brands, since the first half of the year, TV prices all the way down, a 40-inch Internet TV prices have even fallen below the middle of a smart phone price. Color TV market competition has become more intense.
Wu Zhuo, an appliance analyst, said that it was the low price spoof of Internet TV and the rapid development of e-commerce channels that led to lower prices in the color TV industry, which led to a decline in overall revenue. However, like the current smart phone market, such a situation will not be stagnant. With the continuous influx of new brands and alliances, the brand pattern will appear subtle changes in 2016.
However, as far as consumers are concerned, since the price of TVs has been falling all the way, buying TVs is now much cheaper than buying them six months ago, and the quality has not fallen, so it is still a good time to start buying.