PPTV tailored "Asian entertainment" deeply rooted

After the Mainland comedy "Love Apartment 3" and the costume action drama "Xuanyujian" triggered an upsurge of ratings on PPTV, the "Arangian Messenger" (hereinafter referred to as "Auntin") starring South Korea's well-known movie star Li Junji and Shen Miner, Autumn landing PPTV exclusive hot broadcast platform on the first day of the broadcast network scored the champion. Since then, it has led the ratings peak within three weeks. According to an insider from PPTV, the number of users of the PPTV iPad client has taken the lead in the industry. With the recent addition of the latest version of the iPad to the PPTV, the new Twitter sharing support for the friend @ feature has enabled many users to watch the Ami from the PPTV iPad client. "They have shared their feelings on Weibo. As of now, the results of searching for the keyword "PPTV auntie" on Sina Weibo have reached 20 pages, which shows that "Auntie" has built its influence with the help of PPTV Asia Entertainment Platform.

Strong combination, strong overseas copyright Asia entertainment

In order to maintain its long-term advantage, PPTV must choose partners with strong capabilities to protect its products, such as KBS, MBC, and SBS Korea’s top 3 television stations, to maintain high-quality Korean drama rights for a long period of time. KBS is the only national TV station in South Korea. The TV dramas they produced are full of youthful vigor, such as "Full House" and "Hao Jie Chun Xiang". The most popular work of MBC, known as "The Kingdom of Korean Opera", is "My name is Jin Sanshun". However, SBS enjoys a reputation for producing a lot of entertainment and variety shows.

Korean dramas are mainly shot or broadcasted by KBS, MBC, and SBS. The three major TV stations have absolute rights to writers. This means that PPTV's Asian entertainment strategy for contracting with PPTV creates professionalism. The original intention of cutting-edge, high-quality and in-depth Korean entertainment platform. The excellent performance of “A-niang” has refreshed the overseas copyright pre-sale records maintained by Han Jiaren’s costume drama “The Moon and the Sun”; and the exclusive “May Queen” led by Han Zhihui and Jin Zai’s heroic idols Korean dramas are also on the platform of PPTV. In fact, the kind of film and television theme, PPTV's film library is always ready for a rich comedy, magic, action and other hit series, to meet the viewing needs of different users.

Exclusive resources, full coverage of demand

Since the launch of the Korean entertainment platform at the end of 2011, PPTV has worked closely with the three major TV stations in South Korea. It is reported that Han Wisdom and Kim Yu-Woo's “May Queen” who walked away with Xie Hui’s youth took a “weekend special” time for Saturday and Sunday, and “Dreams of Morning Calls” from Monday to Friday morning. The "Stand by Living" episode, the stand-up drama "Stand by" and other high-quality episodes continue to fill various time periods. PPTV has always insisted on Korean TV alone broadcasting strategy, and has a unique eye on the purchase of Korean TV dramas. In addition to the many episodes that have been authorized so far, PPTV's cooperation with MBC and KBS has provided exclusive play space for nearly 100 episodes.

Crowd positioning, tailoring advantages

According to relevant surveys, most of the viewers of Korean TV dramas in PPTV are white-collar students and college students with post-secondary college education after 80 and 90. Among them, the proportion of women is significantly greater than that of men, and their peak viewing periods are generally 12-13 pm and noon. 19-23. Based on this crowded segmentation feature, PPTV based on the full coverage of content, skillfully set the broadcast time period of high quality episodes, cleverly increased the iPad client's microblog sharing and support for friends @ functions, etc.; Han entertainment after tailoring.

PPTV has signed a contract with Korea Cultural Institute as a strategic partner. It not only enjoys KBS and MBC, but also shares all SBS television stations' TV dramas for the next three years. It also includes the sharing of entertainment programs, Korean music and Korean music. The exclusive resources such as “Artist Intermediary,” “Music Boys Concentration Camp,” “Hansung Birthday Party,” and “Korean Drama Weekly” are able to cater well to domestic demand for Korean TV dramas and Korean entertainment programs, especially for those surveys.” Korean entertainment audience ". PPTV pursues the principle of supremacy of users' needs, adopts a method whereby strong alliances re-deploy and relocate troops and deploy resources, and then creates a harmonious effect of tailoring its users. One of the secrets of keeping viscosity sticky.

With PPTV's multi-pronged approach in film and television dramas, live sports events and Asian entertainment content, it has gradually widened the gap between itself and the chasers and dominated the video industry. Since the establishment of PPTV's Asian entertainment strategy, it has reverberated. The results are very good. These contents will not only continue to drive the flow of PPTV Korean entertainment platform, advertising revenue and brand enhancement, but also will drive the full range of PPTV Asian entertainment life circle in all segments of the market.