iResearch iResearch According to the latest data research of online ad monitoring system iAdTracker found that in July 2012, consumer electronics brand online advertising costs 44.22 million yuan. Among them, Haier's investment expenses decreased by 9.9% qoq to RMB 9.95 million, ranking first; Samsung Electronics' operating expenses increased by 33.3% to RMB 3.63 million, ranking second; and Hanwang Technology's operating expenses decreased by 8.7% to RMB 2.55 million. Ranked third.
According to the latest data from iResearch iAdTracker, in July 2012, consumer electronics brand advertisements were launched using portal websites and IT websites as their preferred platforms. Among them, the portal website delivery fee reached 14.87 million yuan, accounting for 33.6% of the total placement fee; IT website placement fee was 9.21 million yuan, accounting for 20.8% of the total placement fee, which together accounted for 54.4% of the total placement fee.
According to the latest data from iResearch iAdTracker, in July 2012, consumer electronics brand advertisements were launched using portal websites and IT websites as their preferred platforms. Among them, the portal website delivery fee reached 14.87 million yuan, accounting for 33.6% of the total placement fee; IT website placement fee was 9.21 million yuan, accounting for 20.8% of the total placement fee, which together accounted for 54.4% of the total placement fee.
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