Appliance consumption stimulus policies or intensive introduction during the year

Recently, various departments such as the Ministry of Commerce, the Ministry of Industry, and the Ministry of Information Technology are intensively mapping certain areas related to consumer electronics consumption, and have conducted feasibility assessments and evaluations of relevant incentive policies. It is expected that the consumption will be further increased during the year. . Relevant experts pointed out that the home appliance industry will undoubtedly become a beneficiary industry in promoting consumer policies.

From June 1 this year, the state arranged for 26.5 billion yuan in funds to implement energy-saving and subsidies-subsidizing policies for flat-panel televisions, refrigerators, washing machines, air conditioners, and water heaters. It has been more than three months since the implementation of the policy. From the perspective of the implementation of policies, although energy-saving subsidies have played a role in promoting the promotion of energy-saving household electrical appliances, the appeal to consumers has not yet been fully realized. Therefore, relevant departments will further formulate policies to promote home appliance sales.

It is understood that in the second half of the year, more efforts are being made to promote sales. The first step is to further deepen and implement the policies that have already been issued. For example, the National Development and Reform Commission released on August 21st the second batch of energy-saving products Huimin project high-efficiency energy-saving flat-panel TV promotion catalog, the number of selected brands increased from 15 in the first batch to 22, and the second batch added Shandong Panasonic Electronics. Information Co., Ltd., Lenovo Mobile Communications Technology Co., Ltd., TPV Display Technology (Xiamen) Co., Ltd. and many other well-known household electrical appliance companies. Among them, the second batch of Konka selected 186 models, the first batch of 156 selected; TCL Group has more than 200 models selected in the first batch, the second batch of 139 new models; Hisense Electric has 145 models in the first batch Inducted, this time there are 159 models to enter the directory. The second batch of energy-saving promotion catalogues for flat-panel televisions has increased the number of companies and also increased the number of models. This seems to release such information to the outside world: The effectiveness of the policies also requires more companies to participate in promoting.

Zhao Ping, deputy director of the Research Institute of Consumer Economics of the Ministry of Commerce, said that it is necessary to introduce a policy of expanding consumption. Support policies should not be limited to cash subsidies. They can consider giving discounts to the consumption of loan payment methods, as well as taxation policies. Let's go. Shen Danyang, the spokesperson of the Ministry of Commerce, said recently that the Ministry of Commerce is currently communicating with relevant departments to take measures to further promote consumption growth. Specific measures include continuing to implement policies such as expanding household appliances to the countryside.

According to industry insiders, supporting the development of credit consumption should become an important means for expanding consumption and stimulating economic growth. For example, an individual consumer purchases home appliances by installment payment, which is a subsidy subsidy if certain conditions are met. For example, in the United States and other developed countries, total consumption accounts for more than 70% of GDP, of which credit consumption accounts for more than two-thirds of total consumption. Promoting credit consumption is a good way to achieve quick results and easy implementation.

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