On December 6, 2017, the “Fortune†Global Forum kicked off in Pazhou, Guangzhou. On the theme of “Openness and Innovation: Building a New Economic Patternâ€, Ma Chengteng, Chairman and CEO of Tencent, spoke about WeChat. Start a story and respond positively to the competition with Alibaba. The birth of WeChat As a company born in Guangzhou at home, WeChat received a lot of attention in this conversation. Recalling the establishment of WeChat in 2010, Ma Huateng said: "At that time, there were a total of three teams developing WeChat products at the same time. They were QQ, MobileQQ, and QQ E-mail. Finally, the team in Guangzhou won and they were a month early." This is the QQ mailbox team led by WeChat founder Zhang Xiaolong. "It's designed much like an email, like Groupset, but the response speed is very fast. In fact, the background of the product is the Email system," commented Ma. "The success of WeChat is mainly through competition. At the time of launch, there were competing products on the market. As the oldest brother, QQ helped the younger brother to get through the difficulties, and used all the resources on QQ, such as the relationship chain, to use WeChat." Ma Huateng used "at all costs" to describe the fierce competition. At that time, Tencent faced the big environment that the Internet was transforming from the PC side to the mobile side. "Although we have mature products, the mobile Internet is a different ecological environment, especially It is a large number of popular mobile terminals. So QQ is also facing this challenge, even if it is to compete with QQ, but also do not hesitate.†Ma Huateng frankly. So how does Tencent persuade the QQ team? Ma Huateng said that the QQ team is also doing its own product subversion, the three teams are in a company, get the same shares, the vision must see the long-term, can not just look at their own department. He also mentioned: "Now the QQ team's mission is to focus more on the needs of young people. Many children want to have their own social circle. They may be active on QQ, but they will be another style on WeChat." As of November 2017, the combined number of active users of WeChat and WeChat reached 980 million. Regarding the appearance of the WeChat applet, Ma Huateng mentioned that WeChat development has already surpassed the concept of instant messaging, through the two-dimensional code, connecting online and offline, connecting people and people to connect people and services, and adding WeChat on this basis. Pay, developed a small program, "This Fortune Forum lived on a small program, the performance is no need to install the APP, after the computer world does not have APP, only constantly floating code, may be seen for your program, Although there is no hardware that fits, we have begun to build such an ecosystem." As WeChat becomes more and more powerful and has a game with Apple, Apple CEO Cooke said in today’s forum: “Tencent and Apple are very good partnerships. We have about 15% market share in China. At the same time, there are a lot of people going from the Android system to the iOS system, and the WeChat information will be preserved during the conversion process. We think that if Tencent becomes more powerful, it will benefit us.†Alibaba's competition In fact, both domestic and overseas markets, Tencent and Alibaba launched more intense competition. "I counted and we have competition in more than a dozen places. The normal and reasonable competition is to promote development, and often the first and second competition, the third and fourth are gone, and in the case of competition, everyone It will be very united," Ma Huateng talked about the two sides of the competition. "But the bad thing is that there are too many places for competition." Faced with wars in various fields, Ma Huateng expressed emotion at the forum: "This competition will be a bit troublesome." In recent years, the two sides have been very aggressive in the development of mobile payments. “We are the world leader in mobile payments, which is mainly due to WeChat payment and Alipay competition. These three years are very fierce and non-cash has been rapidly popularized. In comparison, Alipay online is stronger because it has platforms such as Taobao, offline. Wechat is stronger," said Ma Huateng. Talking about the development of Tencent, he said: “The strategy of our company for the next five or six years is abbreviated as 'two and a half'. One is social communication, one is digital content, and the other half is 'Internet+'.†From the "Internet Plus" point of view, both the service industry and the financial, banking and securities industries are embracing the Internet and the digital economy. According to Ma Huateng, future funds, wealth management and microfinance will also flourish. Although cash loans and P2P have many problems to manage. At the same time, tourism, transportation, and manufacturing industries will all add the Internet. He cited the cooperation between Tencent and Sany Heavy Industry. Sany Heavy Industry’s new business model is to sell equipment to rent equipment, and all of them are connected to the back office. Next, agriculture will also change, and there may be shared land. As for why positioning "Internet Plus" as half business, Ma Huateng explained: "On the one hand, the business is not yet mature. On the other hand, half of the life of this business is in our hands, and the other half needs life in the ecological environment. Partners, e-commerce, and search engines are all done by partners." It is worth noting that both Ma Huateng and Ma Yun have positioned the team as an “enabling platform†in today’s forum to support other companies’ success. Ma Huateng also pointed out Tencent's differences: "The key is the degree of security of the empowered. If it is centralized, the partner will feel that you have a strong channel, its fate and profits are in the hands of others, we push It's about decentralizing empowerment. It's not renting but building your own house. The fans are all yours and won't raise prices or pay monthly rents every year."
