Ali Family Entertainment (formerly Ali Digital Entertainment) and Mango TV Strategic Cooperation Conference
One major change in the field of the Internet is that hardware products have become carriers, and "soft power" has become an important key to winning users. Content is an important part of the impact. Alibaba Culture and Entertainment Group’s CEO and CEO of Alibaba Music Group Yang Weidong spoke at the conference: “Ali Family Entertainment, as the main business platform for our large-screen and living room scene entrance, is responsible for the important big screen strategy of Ali Big Entertainment. And planning.†The core of its content is to provide users with the best home entertainment experience through the advantages of content, technology, and products.
Strategic Layout Content Cooperation Open
In 2016, we saw the most vocabulary as “mergerâ€, Youku potatoes merged, Goji 58 merged, express trains merged and merged, the public commented on the merger of the United States and the United States, Alibaba became a shareholder in Suning, etc. The cooperation became an important part of the company's development and it was impossible to Avoid the path. Compared with the autonomic nature of the Internet, Ali has always maintained an open and cooperative attitude toward ecology.
Big screen operation plan
At the press conference, Li Jie, General Manager of Alibaba Family Entertainment Division and Senior Vice President of Great Bright Group, spoke about the concept that everyone does not replace each other and build the concept of family scene economy. The content is the core and the user is the basis of the market. Big data and new technologies can provide insight into the market and complete an ecological closed loop such as advertising, consumer purchase, and logistics and distribution. This has also become a major part of Alibaba's strategic cooperation with Mango TV.
Before the press release, data shows that, along with the latest mango TV, enterprises that have entered the Ali family entertainment ecosystem include the number of licensees of Huada, CIBN, Mango TV, Youku, the content end, and Haier among traditional TV manufacturers. , Konka, Changhong, Hisense, Skyworth, Sharp, Philips, Internet TV brands, and so on. With the continuous expansion of business content, this open ecosystem will continue to expand.
Re-release hardware products closer to television
Soft power is inseparable from the "carrier". This is hardware. In this conference, the core of the strategic cooperation between Ali Family Entertainment and Mango TV is content, but this requires the support of “TV†products. This time, the content strategy of both parties includes "super hardware" and "audiovisual standards".
Ali family entertainment will continue to enrich the content of new technologies such as 4K, panoramic view, and VR. In cooperation with Haier, Konka, Changhong, Sharp, Philips, and Microwhale, we have developed several new smart TV products. In addition to TV manufacturers, Ali Family Entertainment has established long-term and stable cooperation with world-renowned main chip providers such as mst, aml, haisi, board partners CVTE, audio and video, and Bluetooth software technology partners.
Ali's Smart TV camp
With the development of the Internet and smart phones, television users are no longer the generation that watched TV sets for two consecutive episodes on the TV night. Some people prefer television and cinema for cinema-quality audio-visual enjoyment. Some people love variety entertainment for interactive participation, and others have. The baby hopes to accompany growing up. A product cannot meet all the individual needs, but the open ecology can meet the most demanding needs of different users.
Big data is the most important support for Ali
In addition to "sell goods," Ali's most important thing is the service platform. The core of cooperation with various content platforms is "big data" statistics. Software TV can no longer rely on hardware to make money. Video membership fees, on-demand fees, games, application downloads and other value-added service revenue from users and advertising revenue have become new profit points. Under the support of big data, satisfying each viewer's different hobbies and habits will bring more possibilities to the big-screen economy.
After using Alibaba's hardware, Alibaba's home entertainment large database analysis can more fully understand the viewing preferences of you and your family, allowing each user to have his own exclusive large-screen content and form an accurate push of thousands of people. Helping users more conveniently enjoy diverse content that meets their interests and consumption characteristics, such as peripherals, weak social circles, and interactive interactions, to satisfy multiple viewing habits and bring new viewing experiences. At the same time, it provides accurate push and targeted advertisements for users' different preferences, and provides branded merchandise and related purchase channels at the viewing time to form instant consumption and create a complete living and entertainment scene for large living rooms. This is also the current trend of the joint recognition of smart TV development.
Ali does not currently manufacture televisions, but has not left TV products and has become more and more connected to television. Through close cooperation with licensees, content providers, and hardware vendors, interaction and content are the driving forces for innovation in the large-screen market.
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