Since its first appearance in the color TV market in 2013, curved TVs have entered the third year of popularity as a new form of flat-panel TVs.
Despite the overall cold weather in the color TV industry in recent years, the sales volume of curved TVs in the mid-to-high end market has shown a big growth trend. According to data released by Yikang, a market research organization, while retail sales of color TVs decreased by 7% year-on-year during the 11th Golden Week of 2015, the surface televisions achieved a 5.1% year-on-year growth. According to another market research agency, IHS, it is expected that by the fourth quarter of 2015, the penetration rate of curved TV in the high-end TV market of over RMB 10,000 will be expected to soar to more than 80%.
According to the latest data released by Ove Cloud.com in the flat panel TV industry in 2015, the total sales volume of the color TV market in 2015 exceeded 46 million units. Curved TV has the most outstanding performance rate in all high-end markets, with its penetration rate increasing to 2.8% (excluding curved OLED products). It not only surpassed OLED TVs by less than 0.1%, but also exceeded the proportion of ultra-thin TVs by 1.1%.
One important reason behind the rapid growth of surface TV sales is the promotion of color TV companies. In 2015, many traditional color TV companies, including Samsung, TCL, Haier and Changhong, continued to increase the richness of surface products. In addition to the introduction of curved TVs on top-level large-screen products with a size of 65 inches or above, they were also trying to achieve 55-inch mainstream products introduce surface products. Samsung, for example, pulled down the starting size of curved TVs to 48 inches, and provided four series of surface products from the high-end 9 series to the mainstream 7-8 series to the entry-level 6 series curved television. In addition to launching the H8800 TV, which is the main market for high-end products, TCL also launched a 55-inch curved TV set in the second half of 2015, which is priced within the range of 6-7 thousand yuan, which greatly reduced the purchase threshold for curved TVs. With the continuous improvement of the product line, the total number of surface TV models marketed in 2015 reached 97, accounting for 1.9% of all listed models in 15 years.
Another important factor contributing to the increase in the sales volume of curved TVs is the continuous increase in the spending power of Chinese consumers. According to a U.S. report released in 2015, the absolute number of middle class in China has reached the highest level in the world, reaching 109 million, accounting for the entire country. With 11% of the adult population, the middle class has a total wealth of 7.3 trillion U.S. dollars, accounting for 32% of national wealth. Obviously, as China’s national strength increases and residents’ income levels increase, Chinese consumers have the ability and willingness to pay for high quality of life. There are obvious visual differences between the appearance of the flat TV and the flat TV. It is natural that the surface products that mainly target large-scale high-end markets are welcomed.
In addition to the huge enthusiasm of manufacturers, traditional household appliances distribution channels also have a positive effect on curved products.
At the Curved TV Festival held by the China Household Electrical Appliance Business Association recently, Peng Baoquan, chairman of the China Household Electrical Appliance Business Association, proposed that in 2016 the member companies of the China Household Electrical Appliances Association will use curved TV as a key promotion product in color TV categories. The goal. The core members of the China Household Electrical Appliances Business Association are home appliance channel distributors in all regions of the country, including Zhejiang Baicheng, Industry & Trade Home Appliances, Zhongbai Electrical Appliances, Tongli Electric Appliances, Huiyin Home Appliances, etc. They have heavyweight voice in traditional electrical distribution channels. The regional distributors of home appliances are all its member units.
Pang Baoquan believes that after about three years of market cultivation, curved TV has gradually gained recognition from high-end consumers. The joint efforts of companies and channel providers will help further the popularity of curved television. In the next few years, curved TVs are expected to grow at a rapid rate of 100% to 200%. Curved TVs will also become the next outlet for the Chinese TV industry following the "high", "big" and "intellectual."
The large-scale entry of Internet color TV brands not only weakened the profitability of traditional color TV companies but also had a huge impact on offline channels. Internet TV brands mostly adopt online sales methods, and they do not need traditional offline channels. This also forces home appliance distribution channels to shift their focus to products more suitable for their own characteristics. Because curved products have different selling points, consumers need to personally experience it to better understand their advantages. In addition, the relatively high-end positioning can make the distribution channels get a good sales profit, and naturally become the eyes of home appliances circulation channels. "Sweet potato."
According to the statistical data provided by Ovid Cloud Network, in 2015, the Chinese market sold a total of 1.308 million curved surface televisions. Samsung, whose brand image and product bargaining power was very strong, became the biggest winner with a market share of 74%. The TCL and Hisense were the ones. None of the Internet brands that won at low prices were selected. From the perspective of regional distribution, Samsung TV, TCL, and Hisense branded surface televisions have the highest penetration rates in the Guangzhou-Shenzhen first-tier cities in the north, reaching 25.6% of the total market size; and penetration rates in the 65-inch and above markets have exceeded 50%. It is the number of OLED products that are part of the same surface. It also outperforms any other high-end color TV products.
In fact, last weekend at the 2016 International Consumer Electronics Show (CES), "surface" has once again become one of the hottest keywords in the TV industry: whether it is Samsung's new SUHD Quantum Dot Surface TV or TCL's launch. QUHD Quantum Dot Surface TVs, while maintaining the traditional features of curved TVs, have added the latest HDR technology to further reduce the contrast and color performance of OLED TVs. It is believed that the trend of curved TV will become more and more fierce in the future, and that curved TVs should replace flat-screen TVs in the high-end market should only be a matter of time.
Despite the overall cold weather in the color TV industry in recent years, the sales volume of curved TVs in the mid-to-high end market has shown a big growth trend. According to data released by Yikang, a market research organization, while retail sales of color TVs decreased by 7% year-on-year during the 11th Golden Week of 2015, the surface televisions achieved a 5.1% year-on-year growth. According to another market research agency, IHS, it is expected that by the fourth quarter of 2015, the penetration rate of curved TV in the high-end TV market of over RMB 10,000 will be expected to soar to more than 80%.
According to the latest data released by Ove Cloud.com in the flat panel TV industry in 2015, the total sales volume of the color TV market in 2015 exceeded 46 million units. Curved TV has the most outstanding performance rate in all high-end markets, with its penetration rate increasing to 2.8% (excluding curved OLED products). It not only surpassed OLED TVs by less than 0.1%, but also exceeded the proportion of ultra-thin TVs by 1.1%.
One important reason behind the rapid growth of surface TV sales is the promotion of color TV companies. In 2015, many traditional color TV companies, including Samsung, TCL, Haier and Changhong, continued to increase the richness of surface products. In addition to the introduction of curved TVs on top-level large-screen products with a size of 65 inches or above, they were also trying to achieve 55-inch mainstream products introduce surface products. Samsung, for example, pulled down the starting size of curved TVs to 48 inches, and provided four series of surface products from the high-end 9 series to the mainstream 7-8 series to the entry-level 6 series curved television. In addition to launching the H8800 TV, which is the main market for high-end products, TCL also launched a 55-inch curved TV set in the second half of 2015, which is priced within the range of 6-7 thousand yuan, which greatly reduced the purchase threshold for curved TVs. With the continuous improvement of the product line, the total number of surface TV models marketed in 2015 reached 97, accounting for 1.9% of all listed models in 15 years.
Another important factor contributing to the increase in the sales volume of curved TVs is the continuous increase in the spending power of Chinese consumers. According to a U.S. report released in 2015, the absolute number of middle class in China has reached the highest level in the world, reaching 109 million, accounting for the entire country. With 11% of the adult population, the middle class has a total wealth of 7.3 trillion U.S. dollars, accounting for 32% of national wealth. Obviously, as China’s national strength increases and residents’ income levels increase, Chinese consumers have the ability and willingness to pay for high quality of life. There are obvious visual differences between the appearance of the flat TV and the flat TV. It is natural that the surface products that mainly target large-scale high-end markets are welcomed.
In addition to the huge enthusiasm of manufacturers, traditional household appliances distribution channels also have a positive effect on curved products.
At the Curved TV Festival held by the China Household Electrical Appliance Business Association recently, Peng Baoquan, chairman of the China Household Electrical Appliance Business Association, proposed that in 2016 the member companies of the China Household Electrical Appliances Association will use curved TV as a key promotion product in color TV categories. The goal. The core members of the China Household Electrical Appliances Business Association are home appliance channel distributors in all regions of the country, including Zhejiang Baicheng, Industry & Trade Home Appliances, Zhongbai Electrical Appliances, Tongli Electric Appliances, Huiyin Home Appliances, etc. They have heavyweight voice in traditional electrical distribution channels. The regional distributors of home appliances are all its member units.
Pang Baoquan believes that after about three years of market cultivation, curved TV has gradually gained recognition from high-end consumers. The joint efforts of companies and channel providers will help further the popularity of curved television. In the next few years, curved TVs are expected to grow at a rapid rate of 100% to 200%. Curved TVs will also become the next outlet for the Chinese TV industry following the "high", "big" and "intellectual."
The large-scale entry of Internet color TV brands not only weakened the profitability of traditional color TV companies but also had a huge impact on offline channels. Internet TV brands mostly adopt online sales methods, and they do not need traditional offline channels. This also forces home appliance distribution channels to shift their focus to products more suitable for their own characteristics. Because curved products have different selling points, consumers need to personally experience it to better understand their advantages. In addition, the relatively high-end positioning can make the distribution channels get a good sales profit, and naturally become the eyes of home appliances circulation channels. "Sweet potato."
According to the statistical data provided by Ovid Cloud Network, in 2015, the Chinese market sold a total of 1.308 million curved surface televisions. Samsung, whose brand image and product bargaining power was very strong, became the biggest winner with a market share of 74%. The TCL and Hisense were the ones. None of the Internet brands that won at low prices were selected. From the perspective of regional distribution, Samsung TV, TCL, and Hisense branded surface televisions have the highest penetration rates in the Guangzhou-Shenzhen first-tier cities in the north, reaching 25.6% of the total market size; and penetration rates in the 65-inch and above markets have exceeded 50%. It is the number of OLED products that are part of the same surface. It also outperforms any other high-end color TV products.
In fact, last weekend at the 2016 International Consumer Electronics Show (CES), "surface" has once again become one of the hottest keywords in the TV industry: whether it is Samsung's new SUHD Quantum Dot Surface TV or TCL's launch. QUHD Quantum Dot Surface TVs, while maintaining the traditional features of curved TVs, have added the latest HDR technology to further reduce the contrast and color performance of OLED TVs. It is believed that the trend of curved TV will become more and more fierce in the future, and that curved TVs should replace flat-screen TVs in the high-end market should only be a matter of time.