Seemingly like flowers, it’s a crisis.
Judging from the number, scale and total production value of the existing lighting enterprises in Guzhen, the lighting industry in Guzhen is developing in a cluster and scale, showing a flower-like development pattern.
But is it really true? With the development of the lighting industry in Guzhen, the lighting enterprises are limited by the development of the industry and the laws of the market, coupled with the lack of awareness of business strategy, Guzhen Lighting Enterprises faces the following development bottlenecks. And may fall into the crisis caused by this.
1. Technology innovation and product development bottlenecks. For a long time, there have been serious plagiarism and imitation in the lighting industry between Guzhen and even in the domestic lighting industry. Lighting companies are not willing to risk the possibility of plagiarism, and based on input and output effects and time cost considerations. Enhancing its own technological innovation capability and product research and development capabilities, this is precisely an important part of the most competitive and maximum profit value space in the lighting industry chain, and has become a huge obstacle to the expansion of lighting companies.
2. Brand building bottlenecks. At present, the most influential brands in Guzhen at home and abroad are: Huayi, Shengqiu, Op, Oriental, Kaiyuan, etc. The proportion of brand enterprises in lighting enterprises is seriously small. In the brand image project, the internationalization of brands is slow. The value of brand equity is not high, the concept of brand building is not systematic, and the operation of brand assets is not mature.
3. Human resource bottlenecks. With the branding of Guzhen Lighting Enterprises, the demand for human resources in foreign language foreign trade, product design, technology innovation, marketing and talent training is increasing, and the current industrial status of Guzhen can not provide mature and efficient lighting enterprises. The talent exchange platform, and affected by industry habits (dig corners, plagiarism, etc.), human resource bottlenecks are becoming a constraint to the development of lighting companies.
4. Unbalanced industrial development. In the ancient town, the lighting industry as a pillar industry has made great contributions to the development of the ancient town economy. However, as the industry-supported service industry, such as the catering industry, tourism, business office, intermediary consulting and the development of the financial insurance industry, there is a lag. situation. This unbalanced development of the industry will certainly delay the internationalization of the ancient town lighting enterprises, and then affect the internationalization of the ancient town as a lighting capital.
5. Warehouse logistics bottlenecks. With the pace of internationalization of Guzhen lighting enterprises and the continuous expansion of the scale of enterprise development, the existing logistics platform of Guzhen will be an all-round logistics channel covering sea, land and air, and the current logistics company and logistics of Guzhen Institutions are far from meeting the needs of lighting companies in Guzhen, so that logistics costs are constantly increasing, which increases the production costs of enterprises.
Create a headquarters economy breakthrough industrial bottleneck
Only when the lighting industry in Guzhen really solved the above five bottlenecks, the ancient town lighting industry can achieve a qualitative leap, and the fundamental way to solve the problem is to build the headquarters economy of the ancient town lighting industry.
So, what is the headquarters economy?
Due to the economic globalization and the rapid development of information technology, the information transmission and organization costs within the enterprise have been greatly reduced, resulting in the phenomenon of the layout of the enterprise headquarters to the central city cluster, the industrial processing base to the lower cost and the central city cluster. This kind of headquarters and processing base are continuously separated, and the enterprise value chain and the regional resources realize the optimal spatial coupling, and the resulting economic effects and economic forms that affect the economic and social development of different regions are summarized as the headquarters economy.
In recent years, with the rising cost of land prices in Guzhen, the increase of labor costs and the increase of raw material costs, quite a few lighting accessories manufacturers and finished assembly manufacturers in Guzhen have moved to surrounding areas, such as Henglan Town and Hetang Town of Jiangmen City. Migration is forming a development trend. At the same time, these manufacturers still retain the lighting stores in the ancient town and the company's office space. The headquarters economy of the lighting industry is emerging in the ancient town.
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