Demand for fine lighting is increasing
According to reports, the diversification and upscale of housing decoration, the lighting consumption has also been diversified and high-end characteristics from the initial practicability and low price. On the one hand, because the lighting is the finishing touch of the painting, there is no suitable lighting effect, and the decoration style is not obvious. Therefore, most people don’t regret the investment in lighting during the decoration, which makes the lighting consumption go upscale.
Li Xinming, manager of Hailong Lighting City, said that the atmosphere of the living room relies on lighting to create and set off. If the lighting is too embarrassing, there is no suitable lighting effect, and the decoration style of the house is not highlighted. It is not a waste of effort. The lighting is worth it. On the other hand, different decoration styles require different lighting to set off; and the rooms are different and different in function, and the atmosphere of the living room is also different. The lighting used is also different. Therefore, the current lighting consumption presents a diversified feature from this In the sense, it also caters to the needs of the market. Nowadays, the pursuit of individualized decoration styles makes consumers pay more attention to the quality of lamps, while paying more attention to the decorative effect of lamps. At the same time, the grades of lightings are also developed from the low level to the medium and high level. Consumers' pursuit of low-key luxury has increased the demand for fine lighting.
Qi Xinghai, chairman of NVC Lighting, said: There are many villas, not only the number of lamps purchased, but also the professional requirements for lamps. For example, the upstairs and downstairs are far away. LED lights or corridor lights with low power consumption should be installed in the stairs. The indoor space is too large. It is very inconvenient to switch lights very far. It is necessary to design a number of control switches and special power supplies. System; in the door, corner, etc. where the switch is inconvenient, an induction lamp should be set up. These all provide extremely important market conditions for the refinement and specialization of lighting consumption.
Extended service upgrade market
During the interview, some professionals analyzed that there are more than a dozen sales outlets in the consumer market with hundreds of millions of lamps. The market is far from saturated, and the development space is very large. Coupled with the lucrative market in the lighting market, many businesses want to Squeeze into this growing market to share this fragrant cake. With the gradual improvement of the market mechanism, the integration and upgrading of the lighting market is quietly taking place.
At present, the main channel for lighting sales is the specialty store. Manufacturers, brands, and distributors can better display the characteristics of products and good services to consumers through the form of specialty stores, allowing consumers to understand products closely, and thus more easily accept their products and services. However, more brands are beginning to try to cooperate with decorative design companies to promote lighting brands and increase consumer awareness through undertaking projects. Ms. Qu, a brand lighting agent, told the reporter: We recently introduced a designer club, which mainly sells lighting products that conform to the designer's decoration style, such as Spanish pastoral style, American pastoral style and so on. This model is a personalized lighting service according to the decoration style, highlighting the cultural atmosphere of the lighting, and can also be combined with the latest design trends, according to the designer or the owner's requirements to produce custom lighting, such as two meters high chandelier . Through this new service, consumers are made aware of the importance of lighting in the home environment.
It is understood that with the increasing consumption of lamps and lanterns, many merchants in Harbin have increased the proportion of high-end products. The market share of mid-range luminaires was only 10% two years ago, and has now soared to 30%. Facing the reporter, the representative of the Floris lighting manufacturer said that the competition in the lighting market is very fierce now, and it also means that the lighting industry has entered a stage of reshuffling. Every year, many new brands appear constantly, and some brands are eliminated. .
Yan Junting said that in order to gain the trust of consumers, winning the service advantage is the most crucial. For example, the professional planning and design of lamps often requires the owners to consider in advance when renovating, but many owners lack relevant knowledge and it is easy to ignore the details of the lamps. Most decoration companies pay more attention to interior design. Therefore, according to different room characteristics and usage requirements, the adjustment and transformation of the circuit and professional design have become the extended service contents of the lamp sellers. Buy lights
According to the introduction of the authoritative sources in the industry, no matter how fancy the style of the lamps in the market, the final decision on the quality of the lamps is the material of the internal materials, so be careful when purchasing. Generally, the bulbs of incandescent lamps and energy-saving lamps are made of white iron. The good ones are aluminum alloys, which are not easy to rust. In addition, tungsten filaments are generally double-tungsten wires, which are not easy to be blown and have a long service life. For the lamp, you can see the power supply on the spot. The good lamp is because the machine is coated with powder at one time, the brightness is even, and the inferior lamp is artificially coated. It can be seen that the brightness is uneven.
As is known to all, if the wire diameter of the lamp is not up to standard, it will cause the wire to heat up and soften during use. It is easy to cause fire for a long time, which is a safety hazard that cannot be ignored. The main performance is that the wire diameter of the lamp does not meet the national requirements, the spiral port in the lamp cap is not enough, the energy-saving lamp can not reach the standard wattage, and the incandescent powder is replaced by irregular materials. Therefore, consumers should not only be cheap when purchasing lamps, regardless of product quality. First of all, it depends on whether it has 3C certification qualification, but also to improve the ability to distinguish, the most effective way is to ask the business for 3C certification, and pay attention to the model of the purchased goods must match. Secondly, novel products are not necessarily mature in technology. Therefore, it is more and more important to purchase certified products. When purchasing, pay attention to comprehensive inspection of product marks including installation instructions, instructions for use, replacement instructions, and maintenance instructions.
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