In 2017, what are OTT terminal manufacturers and video media busy? 2017 was a year when OTT was booming. In a short period of 12 months, OTT mainstream terminal manufacturers broke through the role of hardware production, from smart hardware development to brand marketing, terminal sales, from user operations to advertising operations, and service realization. All of them are doing their best; video media led by BAT still pays heavily for content construction, and more and more TV dramas form a TV viewing hotspot and become a phenomenon-level IP. Members can pull new ones and realize multiple times of advertising growth. In terms of operational strategies, the “new retail†mentality is further practiced, bundled together with terminal vendors in the form of investment and shares, and through the advantages of hardware terminal landing, content and member operations are well worth doing. Inspire the user to boot, what do you do? The direction in which manufacturers and video media co-operate in 2017 in an unanimous manner is to incentivize users to turn on their computers, increase daily activities, and use stickiness through various methods. The video media stimulates the user's startup and opening enthusiasm by vigorously promoting hot drama, expanding various channels, and attracting new users. The manufacturer's incentive methods are various and varied. The use of video media by members online and offline has done extremely well. After a year of hard work, OTT has lived more than 65 million daily, and the BAT competition is booming! OTT video media after a year of hard work, how is the harvest? This is not only the video media is a topic of great concern, but also more advertisers, advertising agencies are very concerned about the topic. Ovid Cloud Network has discovered through its self-monitoring 25 million+ OTT terminals that the full-time daily live of smart TV + OTT box in 2017 has exceeded 65 million. At this scale, video media broke out with powerful influence. What is the strength of each company? Aowei Cloud Network publishes the OTT video media rankings. The list will be evaluated from the smart TV + OTT box total market, smart TV market, and OTT box market in three dimensions. A relatively objective reference. One, smart TV + OTT box side, OTT video media integrated daily live list From the integrated daily living situation of the two platforms of the smart TV + OTT box, the Galaxy Kiwifruit (IQIYI) ranks first, with a daily total of 18.03 million units. CIBN cool video (youku) and cloud video aurora (Tencent video) are comparable, ranked second and third, respectively, the total size of daily live between 12 million -13 million. There is still a big gap between the daily activities of other video media and the top three media. In 2017, the OTT video media field is a significant oligopoly market. There is a special phenomenon in the OTT video media that deserves attention: The cloud-listening MoreTV (TV Cat), CIBN Micro-Visual, Cloud Audio/Video, and Tai Jie mainly come from Tencent videos and belong to Tencent video partners. The cumulative daily activity scale of the three video media and cloud audio and video aurora can reach 16.41 million. It can be seen that the top three media in OTT video media are very competitive. Second, smart TV, OTT video media daily live list From the perspective of smart TV alone, the Galaxy Kiwifruit (IQI) has a daily scale of 12.1 million units, still ranking first. Cloud Audio and Aurora (Tencent Video) ranked second, and the daily live scale also exceeded 10 million, specifically 10.91 million. CIBN ranks third in the film, but the daily living scale is far from the top two, with nearly 7 million. Daily activities of other media are all under 5 million, and there is still much room for growth. Cloud ATV (Tencent video), cloud audio MoreTV (TV cat), CIBN micro audio-visual, cloud audio and Taijie 4 media's cumulative daily live can reach 13.32 million units, Tencent Department of the media in the smart TV shows strong user suction Eyesight. Third, OTT box video media daily live list On the OTT box platform, CIBN Cool TV (Youku) relied on the powerful distribution capabilities of the Tmall Box, ranking first in daily life, reaching 6.21 million; Galaxy Kiwi (iqiyi) cooperated with the launcher of the Xiaomi box. Daily Life follows CIBN Cool Movie (Youku) and is close to 6 million. The day-to-day scale of the Cloud-listening MoreTV (TV Cat) and Cloud Audio-Visual Aurora (Tencent Video) are close to each other, all exceeding 1 million, ranking third and fourth.
