White-Electric Enterprises Competition to Increase Differential Development

With the intensification of market competition, the competition for white goods is also constantly increasing. Especially since the beginning of this year, the price war of air-conditioning products has revealed that the competition among enterprises has intensified. The severity of the air-conditioning market in 2015 will not have to be said. At the present stage, all companies are imperative to deal with the over 40 million ultra-high stocks in the industry as quickly as possible.
White electricity companies increase competition

The predicament of the air-conditioning industry before the peak season this year is extremely rare in the history of the industry development. Under normal circumstances, after the Spring Festival, manufacturers began to gradually tighten the proportion of rebates, plus the production reserve "ammunition" so that agents and terminal operators to take delivery of goods, picking goods, to meet the arrival of the season.

According to the natural law of the air-conditioning industry, it enters into the middle and late March, and the industry enters the period of opening of the busy season. By way of example, manufacturers have started to issue peak season policies to guide end-user dealers to prepare goods for the peak season. However, at the opening of this year's peak season, the air-conditioning market has shrouded the shadow of price wars, and it seems that the opening season has been a lot of resistance.

Differentiation becomes a highlight

In addition to the air-conditioning market, the development of the washing machine and refrigerator market has been relatively easy. Data show that in the whole year of 2014, the terminal sales volume and amount in the Chinese refrigerator market decreased by 2.9% and 0.2% year-on-year, respectively. The washing machine market remained stable. The growth trend, the annual retail volume of 32.92 million units, an increase of 0.8%, retail sales of 57.6 billion yuan, an increase of 3.6%.

In order to gain a foothold in the market and launch differentiated development, the company has become the main measure. At home fairs, washing machines with new technologies are the most eye-catching, and intelligent and clean health-type washing machines have become the technological development trend of the industry. . Self-cleaning, sterilization, smart delivery, portable mini-washing machines, and endless stream of technical innovations are constantly enhancing the vitality of the washing machine market.

The data also showed that in the market opened in 2015, the year-on-year growth of smart products for washing machines reached 204.9%, so intelligence has become a major trend in the future.