Different from the situation in which a generation was born, today's storms have already achieved remarkable results in ecological construction. In particular, continuous investment and acquisitions since March have made Feng Xin’s “DT big entertainment strategy†more and more realistic.
But this does not seem to be enough. As a business that shoulders the burden of boosting revenues and providing hardware exports, Chaos TV has been injected with a lot of resources from the outset. It is well-known to the outside world that it is the three shareholders of the storm who are “putting onâ€: , Olympiad, three promises.
However, for today's storm, the core and most advantageous business is still VR: If you combine the advantages of Storm in VR with the TV platform, it may become a killer that can break through the Red Sea.
Feng Xin did this. At this second generation of Super TV, the storm launched four TVs at a stretch, including a 40-inch Internet TV, selling 999 yuan; and three VR TVs, the Superman TV 2 VR TV X-men version 43/50/55 yen, starting from 2999 yuan.
The most intriguing thing is the three VR TVs. As "the world's first VR TV", the second generation of Storm Super TV is very different from similar products.
This may be a good start.
The new node of DT strategy?
The birth of VR TV is not accidental.
In Feng Xin's plan, the storm's businesses should not be fighting alone, but interact, support each other, and eventually prosper together, which also gave rise to the birth of last year's storm "DT big entertainment strategy."
But at that time, Storm's mature business was only a storm video, although the storm mirror looks promising, but due to the early layout, it is not enough to prop up the entire storm ecology.
Since then, with the release of products such as iterations of the magic mirror products, all-in-one machines and show products, the layout of storms has become clearer, and in particular, the magic mirror business has achieved certain results from content to users. In March of this year, the storm also announced the acquisition of a 60% stake in straw bear production focusing on TV drama production, 100% equity of Active Technology focusing on game production and distribution, and a focus on game overseas distribution business. % equity.
On the same month of the 28th, the storm also announced its strategic acquisition of Cool Dog Music and Cool Music's parent company, Ocean Music Group, to jointly create a game distribution platform with Tiangeo. In the coming May, the storm will also set up Storm Films to engage in shadow games with the game business.
For a time, the storm completed the initial layout of the video, games, overseas, VR, TV, show, video, and cultural services.
Under such circumstances, the original SuperTV has reached a bottleneck in its integration of storm ecology. In particular, the VR business that storms are good at does not show up on television. This weakens the advantages of storm ecology to a certain extent, and even has an impact on its subsequent realization.
In this way, the birth of VR TV is a matter of course.
The most important thing is that the birth of VR TV is behind the accumulation of storms in TV and VR and other areas, and the imagination depicted by the entire storm ecology.
How is VR associated with TV?
However, the problem is still that, in the eyes of the average person, VR and TV are not related to each other. How to make the two have a “chemical reaction†is not a simple matter.
This requires starting from a larger industrial background. In fact, the hot Internet TV boom that has occurred in recent years is not a simple hardware-level innovation in the television industry. It is more about content and the establishment of a long-term relationship with users after hardware purchase.
In such a link, the content is good or bad. This is even more true for VR TVs. In order to do a good VR TV, you first need to have enough VR content and related industrial chain.
Above this, there is no doubt that the storm has a lot of say. According to the storm introduction, Storm currently has VR platform, VR content, VR head display, VR TV, VR camera, VR App layout in six aspects, content has purportedly China's largest VR content repository, the number of high-definition resources over 20,000 .
These provide powerful content protection for VR TVs, but the storm is not simply to move the VR content on the mirror to the TV.
In order to integrate into VR, Storm has developed an operating system VR-TVOS, which mainly integrates TV content and VR panoramic content, and matches the screen of the Superstorm TV 4K and Storm's own VR headlights, which can be used by the fan app or VR remote control for 720° panoramic experience.
Content + system initiatives make VR TV a reality. However, the bigger problem is that VR content is still in its growth stage. How to establish content advantages outside of VR content may even be the key to whether Storm TV can gain a foothold in the market in the short term.
This may also be the reason why the storm will love the Fantastic Art into the war situation. According to the storm, through the alliance of Storm + iQIYI + Aofei, Storm TV can reach a monthly update of more than 30,000 hours. Its content advantages include TV dramas, movies, variety shows, animation, live events, documentaries, early childhood education, music, etc. Multiple areas.
For the VIP movie and TV members launched by Storm, they can watch the above content without advertising. In addition, Storm Members also acted in various ways, such as viewing cinema movies and accelerating the CDN.
Storm TV also play "black technology"?
The content level is only one aspect. As a hardware consumer product, storms have gained a lot of experience in the TV industry through the accumulation of previous generation products.
In terms of channels, TVs of the first generation are basically sold through online channels. However, in the second generation, Storm TV shareholders and Haier’s Sunshun will help Storm TV to distribute goods online. It is understood that currently, the daily channels under the Japan-UtaSky channel cover more than 6,000 cities, there are more than 17,000 experience stores and more than 30,000 retail stores, which can provide protection for Storm TV in pre-sale services and installation services.
In terms of technology, Storm TV is equipped with 1.8G 4-core CPU/8-core GPU + 2GB memory / 16GB eMMC5.0 flash memory, and audio and video and position codec technology from the cloud to the client. Most importantly, this release of the second generation of television continues the previous split design and can be upgraded without changing screens, which can greatly reduce upgrade costs.
In addition, with the 4K decoding capabilities are supported, the second generation of television equipped with LG / Innolux imported 4K screen, coupled with Storm's "left-eye quality engine", the definition is also said to increase about 30%.
On the other hand, in terms of sound, the storm adopts a sealed inverted large-tone full-range audio system. The patented whispering gallery technology can present TV-side VR panoramic sound and support dbx-tv+DOLBY audio+DTS5.1+ cloud. Intelligent tuning and 24bit/192K codec decoding. In terms of body design, the storm uses a rose gold all-metal body and the frame is compressed to 1.1 cm.
This series of "black technology" made Storm TV not inferior to the weakness of Internet TV.
Combining the advantages of content, especially VR content, the second generation of Super TV introduced by Storm has become an “alien†in the television of the same generation. As an export of the storm ecosystem, the layout of Storm TV will undoubtedly help the storm expand its VR advantage to more platforms. The addition of the content charging model will further increase the ability to realize the entire storm ecosystem.
Feng Xin's DT big entertainment strategy is also near by.
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