Microsoft Public Cloud: Cloud Speed ​​Future

In May, on a sunny afternoon, in the conference room of the Microsoft Tower in Wangjing, Beijing, Li Shuzheng, president of the China Computer News Agency, and Ralph Haupter, Microsoft’s senior vice president and chairman and CEO of Greater China, were with Microsoft. Hua Gong has a cloud strategy to start a dialogue.

“We see five trends in the IT industry: cloud computing, mobile computing, social networking, big data, and touchscreen devices. In China, the annual sales of smart phones are about 250 million units, which is equivalent to the entire US population. The annual sales of the machine is 75 million units, which is equivalent to the population of Germany, and China itself is a very large equipment market. At the same time, the Chinese government and enterprise users are very interested in cloud services. Therefore, we have to add Microsoft The strategy continues to be strengthened in the Chinese market, building cloud services, and bringing products and equipment to the Chinese market.” He Lefu first introduced the industry trends in his eyes and the opportunities in the Chinese market.

Equipment + service cloud is a top priority

Shushu Li: Indeed, as you said, we are seeing new trends such as cloud computing, mobilization, social networking, and big data becoming increasingly apparent, and these trends will have a profound impact on the entire IT industry and even the traditional industries. Microsoft is foreseeing these trends and is transforming itself from the world's largest software vendor to a device and service provider to comply with or even guide these trends. How does Microsoft achieve such a transformation?

He Lefu: Yes, Microsoft is transforming from a software vendor to a device and service provider, and device + service is the focus of our next emphasis. As for how to achieve this transition, we must first let our customers, partners and employees clearly understand our strategy for transformation. In China, we also communicate clearly with our customers and our employees. This is why we have to bring cloud services to China.

Shushu Li: Cloud computing is an important form of guiding industrial change. Whether it is a private cloud, a public cloud, or a hybrid cloud, their use is gradually expanding. For industry users, operators, IDCs, industrial parks, startups, and development And even for end users, the value of cloud computing has begun to show. After several years of promotion, Microsoft's cloud strategy has begun to slowly land in China. Please elaborate on the characteristics of Microsoft's cloud computing strategy. Compared to other competitors, what are the advantages of Microsoft cloud computing?

He Lefu: Microsoft's cloud operating system is very valuable to users because whether it is a private cloud, a public cloud or a hybrid cloud, it can be operated and managed by a set of operating systems that are already familiar to the user, efficient, and easy to use. In terms of public cloud, I actually want to say a bold statement. Currently in the Chinese market, Microsoft has no competitors in this regard, because Microsoft is currently the only company to bring the operation of world-class cloud service solutions to China. To the company. And this cloud service is a service that is consistent with the world, and it is also a service that meets the requirements of Chinese regulations. No other company can provide such services.

Such a public cloud platform includes a data platform, an infrastructure platform, and a software application platform. This project is very expensive and Microsoft has done a lot of work for it. The reason why Microsoft can do this is because Microsoft's global cloud service is very successful. Microsoft hopes to bring public cloud products and services into China.

Shushu Li: You mentioned that Microsoft is currently the only company that brings such a world-class public cloud platform to China. Please explain in detail the current state of the public cloud platform in China.

He Lefu: In the first phase, Microsoft brought Windows Azure to China. It is both a PaaS platform and an infrastructure platform (IaaS). It is provided as a service, on the one hand, it can provide computing and storage capabilities; on the other hand, it can have many Applications run on the top, such as video services, enterprise back-office operating systems (such as ERP, etc.), data management of automotive companies, and of course consumer-oriented services. We provide both server hardware services and application management. After that, we will bring Office 365 to China, and it is really through the Chinese local cloud platform to provide Office 365. This includes both PPT and Excel in the traditional Office, but also includes video conferencing, instant messaging and Cloud services such as SharePoint collaboration and other solutions.

Microsoft Cloud Advantage

Shushu Li: Well, that is Windows Azure This platform covers from IaaS to PaaS, and even provides a development platform to run various SaaS application services. With Windows Server, Systerm Center and Windows Azure, Microsoft can provide full cloud services including private, public, and hybrid clouds. In the Chinese market, many experts also believe that the future hybrid cloud will become the mainstream of development. What are some good suggestions from Microsoft for the deployment of hybrid cloud?

He Lefu: In terms of hybrid cloud, Microsoft actually has a very big advantage. This can be reflected from our products and services. It is a Windows Server 2012 with Hyper-V virtualization technology. It is both the core of the private cloud and the public cloud Windows Azure. The kernel. Our database SQL technology can run on both public and private clouds. If you are a CIO and need to support the marketing activities of the company, you can put the big marketing activities of the weekend on the public cloud, while the usual marketing pages and functions are put into your own data center. This is actually a An example of a hybrid cloud marketing application.

In addition, for example, there are 1000 people in a company, of which 100 individuals are doing confidential projects, their rights, applications and data will be put on the private cloud, and the remaining 900 people can use public cloud services such as the general E-Mail system; Or if the company has a new project that needs to send 50 employees abroad for 6 months, then the system resource allocation, collaboration, and management of the 50 employees for 6 months can be implemented with Office 365 based on Windows Azure. Microsoft has fully considered the application of hybrid cloud when designing products and services. The benefits of Windows Azure Public Cloud are flexible, reliable, and inexpensive because it is the largest. We respect the choices of users, but I think that in the end, many people will decide to choose a public cloud.

Li Shuzheng: Many international companies including Microsoft are optimistic about China's future public cloud market, such as Amazon, and everyone wants to enter China to carry out related public cloud services. How do you see the competition among public cloud service providers? What are the advantages of Microsoft?

He Lefu: Microsoft has a lot of technical advantages, can provide flexible deployment applications based on private cloud, public cloud and hybrid cloud, and Microsoft Windows Azure public cloud service platform has been running for 3 years, has a wealth of experience, Microsoft's own cloud practice There are many experiences in product cloud operation and mature commercial services. In addition, in terms of software services, other companies do not have Microsoft's powerful product portfolio such as Office.

Li Shukai: As the first foreign public cloud platform to land in China, what are the market goals and development plans of Windows Azure?

He Lefu: For public cloud services, we will go forward step by step. First we will introduce public cloud services in the market, and then expand it based on market opportunities. The market reaction is exciting. Many customers have tried our service before. The results of their use feedback are very encouraging. However, at this stage, Microsoft will not set specific business goals.

Li Shuzheng: There will be a huge public cloud market in China in the future, and the concept of public cloud and hybrid cloud will gradually begin to be accepted by Chinese enterprise users. However, it may take a long process to popularize it. What does Microsoft think is the biggest challenge facing the public cloud business in China?

He Lefu: For different users, the challenges are different levels. From the perspective of government users, they are willing to use cloud services. Microsoft has already started cloud cooperation with many provinces and municipalities including Hainan Province and Yunnan Province, but they are all private cloud projects. So for government users, the challenge is how to convince and guide them from applying private clouds to public clouds.

For large and medium-sized enterprise customers, especially medium-sized enterprise customers, they are very interested in public cloud, which can be reflected in the sales of Microsoft Office 365.

For small companies, in fact, many small companies do not understand what cloud services are and what benefits they can bring. Therefore, our focus is on promoting cloud services to them. Because Microsoft believes that small businesses are the biggest beneficiaries of cloud services.

At the same time, the Chinese market has changed rapidly. Companies want to be more competitive globally and many companies have begun to expand geographically. Such changes and challenges require these companies to achieve flexible business expansion while controlling costs, which requires the transformation and development of cloud services.

At present, Microsoft is also helping many governments provide such cloud services for small businesses. In the cloud service market, Microsoft has a lot to do, but the task is arduous and there is still a lot of work to be done.

Creating an ecosystem is king

Shushu Li: Microsoft's public cloud in China must have a domestic partner with relevant qualifications to operate together. What are the considerations for choosing a partner like Century Internet?

He Lefu: Indeed, in order to provide public cloud services in the Chinese market, Microsoft needs a local partner to meet regulatory requirements. After an evaluation review, Microsoft feels that Century Internet has this ability to help us operate Azure and Office 365. Microsoft provides technology, processes, and operational rules to Century Internet and monitors them to ensure that the services provided by Century Internet can meet Microsoft's requirements and standards.

Li Shuzheng: The big public cloud service market needs more industrial players to work together, and Microsoft also places special emphasis on the ecosystem. What are Microsoft's considerations in partner expansion?

He Lefu: One of the differences between Microsoft Public Cloud and other competing partners is that the PaaS platform provided by Windows Azure allows partners to do a lot of development and serve end users. Therefore, to develop its business and achieve more geographical coverage, Microsoft must cooperate with a large number of partners, especially partners such as SI (system integrator) and ISV (independent software developer). The average estimate now adds 100 to 120 partners per week to Microsoft's ecosystem. Some of these partners have strong system integration capabilities, and some are good at virtualization, database and other technologies, and some are good at developing and implementing industry solutions. Now, the growth of Microsoft's small business is also very fast. Therefore, Microsoft also needs a suitable partner to provide solutions for these small businesses.

Microsoft is transforming itself into a device + service, focusing on the development of cloud services, but also to promote the transformation of partners to the cloud. The transition from ISV ​​to CSV (Cloud Service Vendor) is critical. Microsoft is helping partners and developers understand the cloud through the Windows Azure Cloud Accelerator Program, the Bizpark Innovation Cup, and Azure-based Windows 8 and Windows Phone Seminars. It helps cloud and cloud creation in the cloud. Benefit from it.

Shushu Li: Finally, please imagine what the future cloud market in China will develop after Windows Azure lands. What are the prospects?

He Lefu: I have a long-term perspective. People will use various types of equipment and work and live 24 hours a day. For example, when they get up in the morning, cook breakfast in the kitchen, go to work, work during the day, and work in the evening. When we go home, we use cloud services through a variety of devices to acquire, display, and process the information we need. This will change our lives. People do not see cloud services, but it is always with you.

Li Shukai: Congratulations to Microsoft for seizing the opportunity to truly land the public cloud in China. This is a very difficult task. It is hoped that in the near future, the public cloud will be able to be applied in large quantities and users, partners, and Microsoft will all benefit.

Reporter's notes

Ballmer Cloud Service Asia Pacific Dream

On May 22nd, Microsoft announced that Windows Azure is truly on the ground in China and is ready to begin providing cloud services.

It's another big day for Microsoft! It was a big day. It was not because at the press conference that CEO Ballmer appeared as a bright spot. The US ambassador to China Gary Locke made the meeting alive and bright. He had a group of big bosses - many CEOs to join in, not to blame. Qoros car was directly opened on the conference stage to make the audience awe-inspiring. This is because on this day, Kingdee Cloud's ERP product K3 Cloud is actually deployed and deployed on the Windows Azure, a data center in Shanghai operated by Century Internet. The recognition rate of everyone's latitude and longitude name card in the Windows Azure cloud is nearly 100%; The car completed the development and testing of more than 30 car networking services on Windows Azure...

In fact, this is not only a major event for Microsoft, but also a big event for the entire industry and the cloud computing market. As the first foreign company to land a public cloud in China, Microsoft now has one of the biggest advantages and peace talks. "We have already landed."

The reporter has just completed the report and the CIO has called the reporter to inquire about the relevant news, and its eagerness for Windows Azure is lingering.

Ballmer spoke at the conference about Microsoft's transformation to devices and services. Cloud services are crucial, and they emphasized that Windows Azure is the most cloud-ready cloud service platform for enterprises. Tao Tao, CEO of PPTV, told the reporter: “I came out of Microsoft. I know that Windows Azure is the top priority for Microsoft. Microsoft is bound to make every effort to build, improve and maintain it. This is why PPTV has chosen Windows Azure. One of the reasons. It turns out that it is indeed a global, stable, rapid development, and secure cloud service platform."

The cloud service is by no means a supplier, so Microsoft has emphasized the richness of the cloud ecosystem. In an interview with a reporter from Microsoft’s Vice President and Chief Operating Officer of Greater China, Gordon Frazer and Kingdee, “They (the customer and partner like Kingdee) succeeded and we succeeded. ”

In fact, landing Windows Azure is not just China. Just before the press release, it was learned from the latest news released by Microsoft's official blog that Ballmer was not just the reason to run out of Windows Azure for China alone. The fact is that on Wednesday (May 22nd) Ballmer announced in Shanghai that Windows Azure will land in China and announced in Japan that it will establish data centers in Tokyo in the east and Kansai in the west in the west. This week it was announced that it would Establish data centers in New South Wales and Victoria, Australia.

Before that, Microsoft has established eight cloud data center regions in the world, including four in North America and two in Europe. Asia is two points in Singapore and Hong Kong in China. This week, Ballmer's actions can not help but let us see the determination and intensity of Microsoft's deployment of Asia-Pacific cloud services.

Ballmer sees what it takes to increase the Asia-Pacific layout so we can imagine. Does Bao Bo’s dream of Asia Pacific dream come true? Then we must say the original point, the final result still depends on the actual application, use it is the last word.