February 6th "We are going to build a new type of outdoor media group in the future." It is not a cultural media company that says this, but Lianjian Optoelectronics, a LED display manufacturer. From time-sharing media to Utopus PR, Lianjian Optoelectronics has never been a quiet manufacturer. Behind the constant cross-border mergers and acquisitions, is the company doing business or bold innovation? The reporter recently visited Lianjian Optoelectronics, which does not take the usual path.
Outdoor media aimed at restructuring <br> <br> Shenzhen LED display enterprises are fertile ground, A shares in the joint construction of three photovoltaic native counterparts. From the appearance of the company, Lianjian Optoelectronics is nothing special, but from the perspective of development planning, Lianjian Optoelectronics is one of the most "not going out of the ordinary road".
A few days ago, Lianjian Optoelectronics' 950 million yuan merger and acquisition of Utopu Public Relations and Easystar's asset restructuring was approved by the CSRC, giving the company a path to transformation and opening the channel for digital communication. In fact, as early as 2012, Lianjian Optoelectronics began to aim at the media transformation, set up a joint venture culture of wholly-owned subsidiaries, and expanded to the downstream outdoor LED network; in 2013, it invested 860 million to acquire time-sharing media and layout outdoor media.
“Youtuo PR is an advertiser for daily and traditional daily necessities, while the main customers of Timeshare Media are cars, alcohol and building materials,†said Zhong Juying, who is currently making business changes for the two newly joined companies, followed by three The integration between companies, "the executives between the boards will go to the docking, to carry out the corresponding coordinated sales."
Why cross-border mergers and acquisitions?
Perhaps you can find the answer from the 2014 transcript of Lianjian Optoelectronics. The company's net profit last year was 140 million yuan to 153 million yuan, a year-on-year increase of more than 7 times. Excluding the time-sharing media contribution performance, the company's endogenous growth rate increased nearly three times in the same period, and the best performance of A-share peers is just over Times. "The main reason is that the linkage of cultural advertising business improved last year, and the loss has been reduced. In addition, the company's LED display business has also grown." From May to July last year, through cooperation with time-sharing media, Linkage Culture realized a contract value of 8.23 ​​million yuan for LED display.
In 2012 and 2013, the net profit of Lianjian Optoelectronics was only 26.9 million yuan and 16.27 million yuan. The leap in performance also seems to confirm the success of Lianjian Optoelectronics' cross-border mergers and acquisitions.
Next M & direction: mobile Internet <br> <br> If media sharing is set up, build photo-channel LED screen leading outdoor media, then YOUTOP PR is in the upper reaches of sharing media broadens the more customers Resources, while enhancing the brand image and technical strength through Easystar, which is also a manufacturer of LED display. At present, the company has completed the B2B link, and the next step is to aim at the online and offline integration of the new digital outdoor.
Outdoor media aimed at restructuring <br> <br> Shenzhen LED display enterprises are fertile ground, A shares in the joint construction of three photovoltaic native counterparts. From the appearance of the company, Lianjian Optoelectronics is nothing special, but from the perspective of development planning, Lianjian Optoelectronics is one of the most "not going out of the ordinary road".
A few days ago, Lianjian Optoelectronics' 950 million yuan merger and acquisition of Utopu Public Relations and Easystar's asset restructuring was approved by the CSRC, giving the company a path to transformation and opening the channel for digital communication. In fact, as early as 2012, Lianjian Optoelectronics began to aim at the media transformation, set up a joint venture culture of wholly-owned subsidiaries, and expanded to the downstream outdoor LED network; in 2013, it invested 860 million to acquire time-sharing media and layout outdoor media.
“Youtuo PR is an advertiser for daily and traditional daily necessities, while the main customers of Timeshare Media are cars, alcohol and building materials,†said Zhong Juying, who is currently making business changes for the two newly joined companies, followed by three The integration between companies, "the executives between the boards will go to the docking, to carry out the corresponding coordinated sales."
Why cross-border mergers and acquisitions?
Perhaps you can find the answer from the 2014 transcript of Lianjian Optoelectronics. The company's net profit last year was 140 million yuan to 153 million yuan, a year-on-year increase of more than 7 times. Excluding the time-sharing media contribution performance, the company's endogenous growth rate increased nearly three times in the same period, and the best performance of A-share peers is just over Times. "The main reason is that the linkage of cultural advertising business improved last year, and the loss has been reduced. In addition, the company's LED display business has also grown." From May to July last year, through cooperation with time-sharing media, Linkage Culture realized a contract value of 8.23 ​​million yuan for LED display.
In 2012 and 2013, the net profit of Lianjian Optoelectronics was only 26.9 million yuan and 16.27 million yuan. The leap in performance also seems to confirm the success of Lianjian Optoelectronics' cross-border mergers and acquisitions.
Next M & direction: mobile Internet <br> <br> If media sharing is set up, build photo-channel LED screen leading outdoor media, then YOUTOP PR is in the upper reaches of sharing media broadens the more customers Resources, while enhancing the brand image and technical strength through Easystar, which is also a manufacturer of LED display. At present, the company has completed the B2B link, and the next step is to aim at the online and offline integration of the new digital outdoor.
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