This is a distribution company with a history of more than 10 years. It has been using FETs as the main product, and has won wide recognition in the industry for its excellent quality and excellent service. This company is Shenzhen Jincheng Micro Parts Co., Ltd. and its general manager Zhu Guifeng knows how to manage the quality assurance market and integrity determines the future. He has always promoted the progress of the industry as a corporate responsibility and is striving to become a promoter of the semiconductor industry. .
Focus on FETs to make full use of inventory advantages It is understood that Jincheng Micro is a hybrid distributor, and it is not only an agent of KIA, but also an international famous brand such as Infineon, Fairchild, ST, IR, Sanyo, Toshiba, FUJ, etc. Operating a variety of field effect transistors, transistors, IGBT, SCR, voltage regulator IC, Schottky, fast recovery, DIP / SMD series. However, in many products, Jincheng Micro mainly focuses on FETs.
“The FETs account for 80% of our overall product line.†Zhu Guifeng told Huaqiang Electronic Network, “The FET technology is relatively high, requiring professional team support and marketing, and the threshold for entry is relatively high. This can effectively avoid competition."
According to Zhu Guifeng, FETs are mainly used in computer motherboards, video cards, electric vehicles, UPS power supplies, power adapters, power tools, and LEDs. “Among them, LEDs, computer motherboards, and video cards are areas that we have focused on. The adapter market also has good performance, but competition is fierce,†Zhu Guifeng admitted.
For distributors, especially authorized distributors, they have a certain amount of spot inventory, which means they can be delivered to customers in a timely manner, and the price is stable, thus occupying an advantage in the fierce competition. “In the distributors, we have the largest stock of field effect transistors, and the largest investment in sales software is in the industry. In addition, we have always been aiming for 'excellent quality, excellent service' to ensure that the original authentic, and A professional team to provide technical support for customers.†Zhu Guifeng said with confidence.
In order to ensure the quality of the products it sells, Jincheng Micro also purchased a set of test equipment. “We purchased equipment 10 years ago and began testing a range of products.†Zhu Guifeng said that to distribute power devices, it is necessary to have a good understanding of the performance and differences of various types of products in order to better communicate with customers and assist customers. Design application.
For Jincheng Micro, which has a large spot inventory, how to prepare the goods is very important. Zhu Guifeng told reporters: “Because of its technical origin, it has a better understanding of the application fields of electronic components and has a clearer understanding of the direction of product development. It knows which types of products will be phased out and which types of products are emerging. Hot spots, so stocking for us is relatively easy.†Despite the current high level of global electronic components inventory, Jincheng Wei also inevitably been affected, but Zhu Guifeng's mentality is still very peaceful. “Not happy with a momentary joy, and no worry about a momentary worry†is the attitude that Zhu Guifeng always upholds. Therefore, no matter how the market changes, he can take it lightly.
"Quality assurance market, integrity determines the future." In Zhu Guifeng's view, whether or not success can be achieved depends not only on the size of the company but on the business philosophy of persistent hard work and integrity. One to pay a harvest, in the highly competitive parts and components distribution market, companies should choose the direction suitable for the company's development, choose the products suitable for the company's business, and then become bigger and stronger in this field.
Domestic and foreign minor repairs are adjusted in a timely manner “In 2011, our sales performance was slightly lower than the growth rate in 2010, but the overall situation was at a steady increase.†Zhu Guifeng said.
Regarding the achievements made in 2011, Zhu Guifeng bluntly stated that the emphasis was not on short-term interests, but on the adjustment of the overall direction of the situation. “We have accumulated the original funds, and we are currently focusing on the optimization of the entire management team and the adjustment of the product structure.†Faced with the continuous downturn of the entire component distribution market in 2011, Jincheng Micro started working internally to adjust the proportion of product inventory, and at the same time improved the management team's structure; on the other hand, it exerted external forces and added new ones. Sales points for close customer service.
Speaking of the 2012 plan, Zhu Guifeng admitted that he will increase the number of sales staff by about 20, and will strengthen the training of employees, increase the enthusiasm of employees, and enhance the team's cohesion. For team management, Zhu Guifeng has his own opinions: “Because people use them, they regard employees as people who move forward and back together because only if the team progresses, the company will improve. This requires communication, communication to create value, and in the process of communication. Increase mutual trust."
When the reporter asked if he would explore a new product line in the later period, Zhu Guifeng disclosed that he would appropriately expand new areas on the basis of FETs. He said that Jincheng Micro currently has a lot of LED customers, so later on it will introduce LED power driver IC product line. In addition, a new agent product line will be introduced.
It is understood that as early as two years ago, Jincheng Wei extended its tentacles to overseas markets. Zhu Guifeng told reporters that 2012 will further increase investment in foreign trade business. "To do it, we must invest our energy in doing it well. Otherwise, we should not do it easily," Zhu Guifeng said.
For the electronic components distribution market in 2012, many people in the industry expressed that they were not optimistic. Zhu Guifeng also holds the same view. However, he also stated that by mid-2012, the world economic trends and market conditions will be relatively clear. In Zhu Guifeng's view, the ups and downs of the electronics industry lie in the level of corporate response to the crisis, early judgments and the strength of the company.
Focus on FETs to make full use of inventory advantages It is understood that Jincheng Micro is a hybrid distributor, and it is not only an agent of KIA, but also an international famous brand such as Infineon, Fairchild, ST, IR, Sanyo, Toshiba, FUJ, etc. Operating a variety of field effect transistors, transistors, IGBT, SCR, voltage regulator IC, Schottky, fast recovery, DIP / SMD series. However, in many products, Jincheng Micro mainly focuses on FETs.
“The FETs account for 80% of our overall product line.†Zhu Guifeng told Huaqiang Electronic Network, “The FET technology is relatively high, requiring professional team support and marketing, and the threshold for entry is relatively high. This can effectively avoid competition."
According to Zhu Guifeng, FETs are mainly used in computer motherboards, video cards, electric vehicles, UPS power supplies, power adapters, power tools, and LEDs. “Among them, LEDs, computer motherboards, and video cards are areas that we have focused on. The adapter market also has good performance, but competition is fierce,†Zhu Guifeng admitted.
For distributors, especially authorized distributors, they have a certain amount of spot inventory, which means they can be delivered to customers in a timely manner, and the price is stable, thus occupying an advantage in the fierce competition. “In the distributors, we have the largest stock of field effect transistors, and the largest investment in sales software is in the industry. In addition, we have always been aiming for 'excellent quality, excellent service' to ensure that the original authentic, and A professional team to provide technical support for customers.†Zhu Guifeng said with confidence.
In order to ensure the quality of the products it sells, Jincheng Micro also purchased a set of test equipment. “We purchased equipment 10 years ago and began testing a range of products.†Zhu Guifeng said that to distribute power devices, it is necessary to have a good understanding of the performance and differences of various types of products in order to better communicate with customers and assist customers. Design application.
For Jincheng Micro, which has a large spot inventory, how to prepare the goods is very important. Zhu Guifeng told reporters: “Because of its technical origin, it has a better understanding of the application fields of electronic components and has a clearer understanding of the direction of product development. It knows which types of products will be phased out and which types of products are emerging. Hot spots, so stocking for us is relatively easy.†Despite the current high level of global electronic components inventory, Jincheng Wei also inevitably been affected, but Zhu Guifeng's mentality is still very peaceful. “Not happy with a momentary joy, and no worry about a momentary worry†is the attitude that Zhu Guifeng always upholds. Therefore, no matter how the market changes, he can take it lightly.
"Quality assurance market, integrity determines the future." In Zhu Guifeng's view, whether or not success can be achieved depends not only on the size of the company but on the business philosophy of persistent hard work and integrity. One to pay a harvest, in the highly competitive parts and components distribution market, companies should choose the direction suitable for the company's development, choose the products suitable for the company's business, and then become bigger and stronger in this field.
Domestic and foreign minor repairs are adjusted in a timely manner “In 2011, our sales performance was slightly lower than the growth rate in 2010, but the overall situation was at a steady increase.†Zhu Guifeng said.
Regarding the achievements made in 2011, Zhu Guifeng bluntly stated that the emphasis was not on short-term interests, but on the adjustment of the overall direction of the situation. “We have accumulated the original funds, and we are currently focusing on the optimization of the entire management team and the adjustment of the product structure.†Faced with the continuous downturn of the entire component distribution market in 2011, Jincheng Micro started working internally to adjust the proportion of product inventory, and at the same time improved the management team's structure; on the other hand, it exerted external forces and added new ones. Sales points for close customer service.
Speaking of the 2012 plan, Zhu Guifeng admitted that he will increase the number of sales staff by about 20, and will strengthen the training of employees, increase the enthusiasm of employees, and enhance the team's cohesion. For team management, Zhu Guifeng has his own opinions: “Because people use them, they regard employees as people who move forward and back together because only if the team progresses, the company will improve. This requires communication, communication to create value, and in the process of communication. Increase mutual trust."
When the reporter asked if he would explore a new product line in the later period, Zhu Guifeng disclosed that he would appropriately expand new areas on the basis of FETs. He said that Jincheng Micro currently has a lot of LED customers, so later on it will introduce LED power driver IC product line. In addition, a new agent product line will be introduced.
It is understood that as early as two years ago, Jincheng Wei extended its tentacles to overseas markets. Zhu Guifeng told reporters that 2012 will further increase investment in foreign trade business. "To do it, we must invest our energy in doing it well. Otherwise, we should not do it easily," Zhu Guifeng said.
For the electronic components distribution market in 2012, many people in the industry expressed that they were not optimistic. Zhu Guifeng also holds the same view. However, he also stated that by mid-2012, the world economic trends and market conditions will be relatively clear. In Zhu Guifeng's view, the ups and downs of the electronics industry lie in the level of corporate response to the crisis, early judgments and the strength of the company.
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