With the popularity of portable navigators over the past few years, many riders have used them, cheap and easy to use.
The hardware design companies of portable navigators are actually only 3 or 4 in China, Yuanfeng, MTK, Aibeike, Mesida, etc. Other famous brands such as Renwoyou, GARMIN, and MIO, etc., because of the high price, occupy less market.
Just like the HID xenon lamp of the year, during the year of 2002 to 2005, Philips installed high-end lamps on BMW and Mercedes-Benz. How much does it cost to purchase a conversion, 6000 to 8000 sets, this price is later popularized by HID lamps. In 2007, 2008, and 2009, a large number of Chinese manufacturers shipped a set of 150 yuan. Oh, from 6,000 to 150 yuan. This is when the Chinese can produce it by themselves. The power of China ’s manufacturing, after 2005 China started to develop it by itself, and completed the unit price of more than 1,000 to more than 100 (two factories were well-known at that time, one was called Exhibition Day, and the other was called Hailanxing)
GPS navigators are also from more than 2000 to more than 200. Now there are car DVD navigation, because there are many channels, it is relatively expensive, in fact, this thing is the same, there are too many links on the channel.
Why do many car owners use small navigation, not because they do n’t want to use a car DVD system, but because it is too expensive, it is often 4000, 5000, cheaper than 3000, and 4S is higher, 5000, 6000, encountered a good car For example, Mercedes-Benz BMW, 10,000.
Car DVD players are divided into dedicated and general purpose. Some cars can be directly used for general purpose, such as Nissan series, which is the standard size for this, and many cars are dedicated.
Manufacturers produce finished products, but the capital is more than 1,000 on the channel, close to 2000, while the wholesaler needs to earn a few hundred, and the retail refittor needs to earn more than 1,000 to 2000. Not high enough.
The car DVD system consists of MCU motherboard, navigation circuit board, DVD movement circuit board, DVD movement, power amplifier, radio system, display channel circuit board system, Bluetooth module, and digital TV chip, domestic CMMB, LCD screen , Shell mold, wire.
First introduce the current two best car DVD system design methods, one is the MSTAR776 system design method, and the other is a dual ARM11 system method. An amateur user can judge from two aspects.
The main interface of these two systems can be a 3D menu, very gorgeous, you can change the background, the operation menu icon can be changed at will (similar to IPHONE)
You can perform picture-in-picture on any screen. For example, you can open a small window to play a DVD or CMMB digital TV while listening to FM radio or navigation screen. The function is very powerful. Also fast.
The dual ARM11 system is faster, but the current system is not stable enough, so there are not many factories that use a lot, and a few factories are starting production on the high-end model series.
In addition to the previous old system, one of the biggest shortcomings is that the display control drive of the entire car DVD is done for the DVD movement circuit system. The DVD movement circuit system is used to drive the display. This biggest disadvantage is Regardless of whether you play a DVD or not (even if you are navigating) at boot, the entire DVD movement is also in operation, which affects the life of the DVD movement.
Let's go back and talk about the purchase of portable computers. At present, the entire Chinese market is occupied by Yuanfeng and MTK. So, you choose the portable computer, regardless of the brand, first look at whether these two design companies Products, (they design the circuit board and produce it for the factory), and then look at other workmanship and brands. Both are relatively good. Yuanfeng started in 2005 and produced a 3,5 inch GPS circuit in 2006. There are more boards sold abroad. At that time, GPS abroad was expensive, and one in 2000. Therefore, they sold a lot. Their company started with a GPS circuit board with the number 17 board. Later, at the end of 2007, a circuit board 82 was released after 2008. This is a big sale, and it sells a lot at home and abroad. Basically factories are buying this circuit board to produce their own brands. MTK is much more powerful, with annual sales of several billions. The veteran mobile phone design solution provider has been fierce since he came in in 2009. The system is stable and the search star is good. So many exports use this.
Let's talk about the price of the car, why is it so expensive to reach the terminal, and let the majority of car users want to use it and give up. The reason lies in the following points:
1: There are usually two conversion channels. One is the 4S store. 4S stores often use outside modification to affect the safety of the car circuit. They must be guaranteed from them, intimidating the car owner, and accepting a modification to the price of 5000, 6000. Of course they made a smile, because the purchase price was only 2,000 or even more than 1,000. The profit of 4S after-sales modification and maintenance is much higher than the profit of selling new cars. I can tell you clearly that I have relatives who are CEOs of a large-scale 4S. Oh, there are too many people in this area. The second is to modify the car beauty modification shop outside, usually this is 1000 to 1500 cheaper than in 4S.
2: Since most riders cannot install it by themselves (to dismantle the center console), the installation is in these two places. Neither the refit shop nor 4S has the idea of ​​actively cutting prices. For retail, I hope the higher the profit, the better. In addition, these two links bear the cost of after-sales service.
3: The increased inventory cost of the DVD for the dedicated car system is different for each car, and the pressure on the inventory of wholesalers and retailers has increased, resulting in increased costs.
At present, the top domestic car DVD companies have completed the establishment of market channels, cooperated with local 4S and powerful modified chains in various regions, and sold through traditional brand 4C marketing methods. (For example, setting up an office, preparing inventory, and then supplying locally, and 4S and modified stores have to pay money, the account period, etc. have intangibly increased the sales price)
But this year and next year, such a model will be adjusted, because the majority of riders need cheap and easy-to-use car DVD, there is a model to solve the demand, these new methods will pull down the sales price of car DVD, bringing greater Popular application.
1: There are already car DVD manufacturers in key major cities, which are supplied to car wash modification shops at relatively cheap prices. For example, a car owner sees an advertisement and asks for the right price (about 1000 cheaper than the traditional method above). I want to install it. , Car wash and beauty shop contact local sales and send it for installation at the specified time. After receiving the money, the car sales staff immediately collected the money, and the car wash beauty shop also made money. This will eliminate the payment and account period, and abandon the provincial and municipal generation links.
2: Now that e-commerce is becoming more and more popular, there will be more and more online shopping, and in the future, beauty shop refit shops will charge refit and merchandise separately. At present, many beauty modification shops are accepting such services. For example, if you bring your own film or car DVD, install it with chassis armor, and charge manual service fees, this model will also speed up the popularization of car DVD prices.
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