With the rapid advancement of new technologies, television products have seen significant progress. As one of the earliest domestic brands to expand internationally, Hisense has established itself as a globally recognized name in the television industry. At the IFA 2017 exhibition, Hisense showcased its latest lineup, including the 9-series, 8-series, 7-series, and 6-series of ULED ultra-thin TVs, all available worldwide. Among these, the newly launched NU7700 influence series stood out for its cutting-edge design and performance.
In 2017, while global TV shipments declined, the Chinese market experienced a contrary growth, driven by rising demand for high-end TVs. Consumers increasingly favored large-screen smart TVs with narrow bezels and superior sound quality. This trend aligns perfectly with Hisense’s vision: focusing on premium quality, leveraging technology to lead the market, and becoming a top-tier global brand in the high-end TV segment.
According to reports, the penetration rate of internet TVs in China reached 84.7% in 2016, making it the standard for modern viewing. While online streaming became a daily habit, picture quality remained the top priority for buyers. The competition in display technology will continue to define the future of the industry.
Hisense’s ULED TVs have always been synonymous with exceptional image quality. The latest upgrade includes advanced multi-zone dynamic backlight control, allowing 4096-level dimming per zone for unmatched detail and realism. The NU7700 series takes this further with professional HDR tuning, adhering strictly to film-grade standards. Its brightness and color accuracy exceed even the HDR10 specification, delivering an immersive visual experience.
Beyond picture quality, sound is equally important. As TVs become thinner and more minimalist, sound quality often suffers. To address this, many consumers now turn to soundbars for a home theater feel. However, this isn’t just about aesthetics—it’s about real audio performance. Hisense’s NU7700 series redefines TV audio with its patented "Air Sound Field" technology. Using dual-mode resonance and ultrasonic sound boxes, it delivers powerful bass that is three times louder than traditional speakers, creating a rich and layered audio experience.
The NU7700 also excels in design. It features an ultra-narrow 2mm frame, maximizing screen-to-body ratio and offering an expansive viewing experience. The seamless, screw-free construction and panoramic design make it blend effortlessly into any living space. In terms of smart functionality, it supports multi-point WiFi and MU-MIMO technology, providing faster and more stable internet access. Video playback starts in just two seconds, offering a 60% improvement over conventional TVs.
Through continuous innovation and a commitment to excellence, Hisense brings consumers closer to a realistic audiovisual experience. As the global TV industry evolves, core technologies will remain the key to success. Price wars may fade, but quality and innovation will drive the market forward. By focusing on high-end, intelligent, and premium products, Hisense is not only gaining market share but also reshaping how the world sees Chinese manufacturing.
For more information on smart TVs and media boxes, visit Smart TV/box Information, your go-to source for smart TV news, reviews, and tech updates.
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