Electronic hobbyists take note: It seems the earlier claim about Samsung denying plans to introduce smart speaker products might have been overblown. During the recent Galaxy Note 8 event, DJ Koh, president of Samsung's mobile division, dropped hints about upcoming products, and some of these features could even rival smartphones or smartwatches. DJ Koh confirmed that Samsung is indeed working on smart speaker products, set to be unveiled soon, opening up exciting new possibilities.
The speculation regarding Samsung launching a Bixby-enabled smart speaker surfaced shortly after Apple debuted its HomePod. At the time, this rumor seemed to suggest that Samsung was rushing to catch up with Apple. However, newer reports indicated that Samsung had shelved the idea of introducing smart speakers—temporarily at least. Samsung believed the smart speaker market wasn't large enough and was already saturated, making it unlikely for them to gain a competitive edge.
If DJ Koh’s statements hold true, then Samsung appears to be actively moving forward. While this is just an initial indication, we might see Samsung's smart speaker debut next week or at IFA.
Though DJ Koh didn’t explicitly mention launching a Bixby-integrated device, Samsung has already heavily invested in Bixby on its smartphone platform, and there's still significant potential for growth. Initially, it might be challenging for Samsung, but the future looks promising.
Smart speakers represent Samsung’s entry into the smart home market, which they call the “Samsung Connected Experience.†They aim to position smartphones as the central hub for this ecosystem, similar to how Amazon, Google, Microsoft, and Apple operate. Samsung’s ultimate goal is to integrate all smart devices, ideally using Samsung phones as the connecting link.
While Samsung’s focus remains strong on smartphones, expanding into smart speakers adds another layer to their connected lifestyle strategy. This move could redefine how consumers interact with technology in their homes, putting Samsung at the forefront of innovation once again.
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