Five Thoughts to Increase the Core Competence of Lighting Enterprises

In 2012, the lighting industry experienced an unprecedented ups and downs. After undergoing government and local support, the rapidly heating LED lighting market did not usher in its turning point. How to seize the seams is the problem that every company faces.

Focus on brand building

In today's green lighting, some manufacturers have flooded into the lighting market with the government's spring breeze, so that the entire industry has shown thousands of companies producing LED. Although the current concept of LED is relatively hot, but really understand the core technology of LED, have Only a handful of companies have core talents. Most companies are following the trend and have no brand awareness. If competition is fierce today, if only blind copying, imitating, and copycat, imagine that this kind of enterprise will not be long-term.

This requires companies to pay attention to brand building. A good brand is not only because it has a certain strength, but also because it is a recognition of the enterprise. As a manifestation of the market competitiveness of a company, only the brand is established and the brand is protected. Consciousness can prevent the malignant development of market disorder.

Do a good job of product positioning

LED lighting was first applied to outdoor lighting. With the implementation of national energy conservation and emission reduction, people’s awareness of green environmental protection has increased. LED lighting is not only suitable for outdoor use, but it has become even more extensive in the field of outdoor lighting. Advancing, especially in large-scale hotels and shopping malls is even more common.

Only these are not enough, LED lighting still has the potential ultimate market civilian lighting, in the case of the civilian market has not yet been opened, companies should make product positioning, listen to the voice of consumers, understand the market demand, only really sincerely Only by understanding the needs of consumers can we master the entire market.

Establish a good marketing channel

Brand building + product positioning + marketing channels = business success, only have a certain brand influence and good products is not enough, in today's information age, there is also a need for good marketing channels, even the best products do not promote to know People are still limited, which requires companies to focus on marketing channels.

Marketing channels can be more and more non-recurring. Nowadays, more and more consumers are adept at accepting novel ideas. For their own products combined with market conditions, enterprises should make reasonable marketing channels, such as making specialty stores and entering large-scale sales stores. Gradually gain the trust of consumers.

Market decides the future

All of the above points have been achieved. It is also necessary for companies to have a deeper understanding of the market. The market will decide the future. Only by fully grasping the market dynamics will the company go further and further.

In view of the high price of LED lights in the current market, the company should actively expand its publicity efforts so that consumers can understand what LED is. This series of issues requires the joint efforts of enterprises and the government. Only by showing the products to the customers in detail and letting the customers truly understand the products, can the entire consumer market be promoted. At present, it is difficult for the customers to be willing to pay for them because they rely on simple conceptual marketing to accept them.

Honest service

What is mentioned above is just a part of it. The really important ones should also include corporate integrity. Integrity is particularly important in today’s society. Good companies have only good products that are not enough, and the service of the supremacy of integrity is the future market competition. core. The international big-name Haagen-Dazs “Short and short two” and the Chinese paper giant “Heart to India” 4 pull the paper because the actual number of pull-outs is not consistent with the number of labels. The lack of integrity, in fact, for a company, quality is the strategy of the heart, and integrity is the foundation of this.