The esthetic aesthetic millet television 3S curved surface television seven selling point detailed analysis



In the just-concluded press conference, Xiaomi launched its first curved surface TV - the millet TV 3S curved TV, this is imported Samsung ultra-thin curved screen, South Korea production, thin to 5.9mm, metal body, flagship TV Mstar6A928 Chip, Dolby and dts audio dual decoding, with TV host. I believe this is more attractive to young people, after all, Xiaomi has always been the flagship of the young market.

Wang Chuan, the person in charge of Xiaomi TV, called Xiaomi TV 3S curved screen TV the most technologically pleasing aesthetic and the most high-end flagship. It is dedicated to rice lovers who love life, stress high quality of life, pay attention to quality of life, and have a taste for life. Designed. Compared to popular smart TVs nowadays, what are the selling points of this TV? The following author gives a simple summary:

A thinner surface:


Millet TV 3S 65 inch curved TV follows the split design of the millet TV 3, completely separates the host from the screen, uses the original Samsung 4K curved screen, the curvature is 4000R, that is, the horizontal curve of the screen is equivalent to a part of a circle with a radius of 4000 mm. The thinnest point of the fuselage is only 5.9 mm, which is even thinner than the 7.1 mm body thickness of the Apple iPhone 6s. Material, the device uses a metal body.

Second, updated black technology:


Technically, the ultra-thin curved light guide plate of Xiaomi TV 3S is a bottom-entry LED layout with "upper thin and thick wedges". The back plate design adopts the Curved Slim principle, and on the basis of ensuring the strength and structural stability, it reduces the number of One-quarter rib area. On the module, millet 3S curved TV adopts one-piece rear cover design, which combines the module with the whole back board.

Third, a broader perspective:


Millet said that the 65-inch curved TV brings the same feeling as a 66.1-inch flat-screen TV because curved TV brings a larger FOV. From a perspective, the millet TV 3S 65-inch ultra-thin curved TV resolution up to 3840 × 2160, resolution is 4 times the 1080p, has a wide viewing angle of 178 °, 4000:1 static contrast, 8 ms dynamic response time, refresh rate It is 60Hz, so its picture quality is excellent. Built-in MStar 6A928 TV processor unique MACE-Pro4 UC + fourth-generation high-definition image engine, including a variety of image enhancement technology, the use of high saturation technology, NTSC up to 85%, higher picture reality. Built-in 6M60 independent flagship image processing chip, equipped with high-end dynamic compensation program, and supports MEMC motion compensation technology, effectively eliminates moving image smearing.

Fourth, more source content:



While meticulously building hardware products, Xiaomi TV also intends to create a comprehensive experience covering movies, entertainment, sports, and games based on mass and high-quality content. The millet TV 3S 65-inch curved TV is connected with the two major integrated broadcast control licensees of the CCTV and the future TV, as well as the contents of 4 content licensees, including various Hollywood blockbusters, TV dramas, popular variety shows, sports events. , star concerts and other quality resources, at the same time, also has more than 300 genuine games. In March of this year, Xiaomi TV and iQiyi exclusively broadcast the first explosive Korean drama “The Sun's Descent” in 2016. In the sports field that the Chinese are concerned about, Xiaomi TV has successively joined top competitions such as the Champions League, AFC Champions League, Premier League, United States Professional Golf Tour, French Open, Wimbledon, US Open, China Open, La Liga, and the United States NFL.

Fifth, better sound quality:


Millet TV 3S curved TV uses a millet TV host with a very good TV audio. His host audio includes two 20-ball dome tweeters, four 2.5-inch midwoofer speakers, frequency 60-22000Hz, input support Wi- Fi/AV/AUX 3.5mm/HDMI. The subwoofer has a 6.5-inch large magnetic bass speaker and a 6.5-inch passive radiator with a frequency of 30-170Hz. The sound from 70 Hz to 25000 Hz is almost a perfect spectrum curve, which has exceeded the human hearing threshold of 20,000 Hz, making its treble very bright and straightforward.

Sixth, more full production:


Before the conference, Xiaomi TV official microblogging announced that we do not make PPT TV to sneak in friends, in the millet 3S 65 inch curved TV conference, Wang Chuan high-profile announced on March 31 spot sales, can be said to competitors A handful of salt was sprinkled on the wound.

Seven, lower prices:


As for the price, originally thought this TV is still the main cost, but this time unexpectedly beyond everyone's expectations. It is reported that millet TV 3S 65-inch curved TV prices reached 8999 yuan, is not it amazing? However, Xiaomi said that the average market price of such products reached 18,000, and Xiaomi had already become half the price. The price of the mainstream 65-inch 4K curved TV on the market, Konka 11998, LG 38999, the average price 18216.
In terms of content membership price, joint iQIQI has launched a super-low price of only 299 yuan for Xiaomi TV members (iqiyi VIP members), and users only need to pay 199 yuan for the first time to purchase. During the year, they can watch unlimited content on Xiaomi's TV, and receive a golden VIP membership for one-year iQiyi PC and mobile. Satisfy the user's demand for popular high-quality content, and its greater significance lies in unifying the experience of the content platform and eliminating the users' long-term charges on the platform. The annual fee of your friendly business is 490 yuan.


Millet TV 3S curved TV, product design, work materials, core import panel, advanced backlight system, excellent audio and video experience, mature and easy to use MIUI TV operating system, rich content resources, etc., from the perspective of overall product strength Said to be a new high-quality curved surface TV, after all, a conscience product.

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