On Tuesday, people familiar with the matter said that Apple plans to launch a new smartphone in June this year. People familiar with the matter said: "The latest developments in the Apple Supply Chain System show that the new Apple Watch will be available in June." He also said that Apple will install OLED screens in new smart watches. LG Display will be the main supplier of the second generation Apple Watch display.
In order to resolve the risk, Apple will also arrange for a company to provide a display. According to people familiar with the matter, Samsung Display will also supply Apple with some OLED screens. Another insider from Apple Korea's partner company said: "Apple will use LG Display as its main supplier, and Samsung Display will also provide some screens."
OLED screens consume less energy than traditional LCD screens, with richer colors and darker blacks. Timothy Arcuri, an analyst at investment bank Cowen, believes that OLED screens give Apple greater design freedom because the screen is more elastic and can be bent.
An important feature of the new Apple Watch is slimmer than its predecessor, and Apple has asked LG Innotek and Samsung Motor to offer thinner printed circuit boards. LG Display, LG Innotek and Samsung Motor declined to comment on the new watch.
Apple procured key components from East Asia companies for flagship devices. When Apple introduced new products, the shares of LG and Samsung Group subsidiaries will be affected. Informed people said: "Apple is working hard to develop mobile payment service Apple Pay, some people think that the new stylish, slim Apple Watch may push the demand for smart watches to heat up."
Last year, the smartphone industry leader was Apple, which accounted for 52% of shipments.
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