Lenovo Chen Xudong: Thousand Yuan Le Pad is not a loss.

In the Golden Week just past, Lenovo’s popular storm of 1,000 yuan swept the smartphone and tablet market, and the popular smartphone Lenovo Music Phone A60 continued to sell well. On the eve of the National Day, the price dropped to a thousand-dollar 7-inch all-around tablet PC Pad A1. It is sold off.

Chen Xudong, vice president of the Lenovo Group and General Manager of China, said in an exclusive interview with our reporter yesterday that Lenovo has firmly consolidated its position in the PC market and is now shifting its strategic focus to the mobile Internet. Lenovo has launched a popular storm of 1,000 yuan, that is, to achieve the goal of seizing the share and market card position at a reasonable cost.

No one is interested in the cottage tablet. After the thousand-year storm of the smart phone, the Phone Phone A60, has achieved an impressive record, on the eve of the National Day, Lenovo has once again exerted its heavy punches. In the name of promotion, the price of the 7-inch all-around tablet PC Pad A1 has also been reduced to thousands of yuan. about. This huge price-cutting move made the Le Pad A1 a time away from Luoyang Zhigui, and many dealers across the country were out of stock.

Chen Xudong said that after the introduction of the popular storm of 1,000 yuan, Le Pad's share in the tablet market has already exceeded 10%, and it has been rising at a rate of 2% every quarter. Thousand Yuan Le Pad is not Lenovo’s lossmaker. Chen Xudong revealed that Lenovo had conducted a full investigation before the price cut, which was the most cost-effective way to set off a universal storm. “After this significant price reduction, the price of a thousand-dollar tablet computer will not drop for a long time. The 1,000-yuan popular storm has no effect on other product lines and has not affected Lenovo’s profitability. Faced with a different customer base."

The reporter learned that due to the substantial price cuts of Le Pad, the cottage plate on the market has been unattended for a long time, and has had a great influence on the mixed medium and low-end tablet PC market.

The mobile internet market structure is uncertain Since the mobile internet strategy was proposed at the beginning of 2010, Lenovo has successively tested the mobile phone market through the Music Phone and Music Pad. This popular storm of 1,000 yuan marks the beginning of a larger scale in the mobile Internet market. The assault.

Chen Xudong told reporters that Lenovo’s PC has maintained the No. 1 growth rate for seven consecutive quarters and now surpassed Dell as the world’s second-largest PC maker. Lenovo’s position in the PC market has been consolidated and its strategic focus is shifting to mobile internet. "The competition in the mobile Internet market has just started, and the market is still undecided. Everyone has a chance." Chen Xudong stressed.

For Microsoft's just released Windows 8, Chen Xudong said that Lenovo and Microsoft's cooperation on the PC is closer than other manufacturers. Lenovo's cooperation with Microsoft will of course be transferred to smart phones and tablets. "Win8 is more easily accepted by users in the commercial field, but in the consumer field, competition with Apple, Google's operating system, it is difficult to draw conclusions as to who wins or loses."

Chen Xudong also revealed that when the Music Phone was just released, Lenovo’s application store had only 200 applications and now has more than 5,000. "However, application charges in China still take a long time to change the concept of consumption. Now we can't say that software charges will become Lenovo's profit model. This is not a two-day job."