[Source: "High-tech LED-lighting market" August issue Xiong Yuheng]
"If we say that after ten years, we will look back at the development of the LED industry. We will sincerely thank those so-called 'assembly spoilers'." Mr. Liu Shiquan, General Manager of Shenzhen Jinglande Lighting Co., Ltd. (hereinafter referred to as Jing Lande) In an exclusive interview with the reporter of "High-tech LED", it is said that because they are, they have greatly promoted the price of LED products to become civilians, thus achieving the goal of LED scale promotion.
The lack of standards, disordered order, and assembly is a true portrayal of the current domestic LED lighting terminal market. This has also led domestic LED lighting companies to focus on their channels and to shift to export channels or engineering channels.
However, since its establishment in 1999, Jing Lande has always regarded export as the focus of the company's channels. Even in the current context, the industry believes that “the channel is the best in the worldâ€, Jing Lande still has domestic LED lighting channels. Rarely involved. "For the domestic LED lighting market, we always hold the wait-and-see attitude of Linyuan squid." Liu Shiquan mentioned.
In the old saying cloud, the company was able to win thousands of miles. The industry believes that in this era of “channels are kingsâ€, only those enterprises that have early layout of domestic LED lighting channels can win the right to speak in the future market competition.
Focus on export and bearish domestic market
"For domestic SMEs, the current layout of LED lighting terminal channels is extremely irrational and difficult to work." Liu Shiquan revealed that since its establishment in 1999, Jinglaide has always been concerned about export channels, company decorative lighting products. In the European and American markets, it has a very large share, and for the domestic market, Jing Lande has hardly been touched.
Liu Shiquan mentioned: "The laying of terminal channels requires enterprises to have sufficient funds." Currently, for listed companies such as NVC Lighting, Sunshine Lighting, and Qinshang Optoelectronics, scale financing is easy, and they use the money of investors and evaporate. It can also be refinanced, and it is easy for them to invest hundreds of millions of dollars in terminal channels or to build brands.
Small and medium-sized enterprises like Jingla Land, who are living in the cracks, simply cannot try the terminal channel construction.
The reporter conservatively estimated that the cost of laying a sales outlet is 200,000 yuan, so it takes 2 million to lay 10 sales outlets. It should be noted that 2 million for SMEs may be the sum of profits for the whole year. No company is willing to take such a profit. Big risk. And even if you have 10 sales outlets completed, compared with thousands of dealers such as Op, NVC, the impact can be said to be minimal, which is why Crystalland is not willing to lay out domestic terminal channels.
"Compared with each other, foreign markets pay more attention to product quality, and currently there is no more influential international brand in China. Therefore, in the export channels, Jing Lande and domestic LED lighting companies are on the same starting line. Liu Shiquan believes that as long as the focus on product quality, product characteristics, in the international market, Crystal Land is not inferior to some domestic LED lighting large enterprises. In the next few years, Jing Lande will still focus on export and continue to wait and see the domestic market.
COB packaging emphasizes balanced development
At present, domestic LED lighting companies are keen to work hard on light efficiency, and use light efficiency as the most important indicator to measure product quality. “In fact, in the European and American markets, customers have low requirements for light efficiency. They are more concerned with the safety, reliability and comfort of the lamps.†Liu Shiquan revealed.
From the EU's recent LED lamps into the new standard, we can see that instead of 40-watt incandescent lamps, the luminous flux of 600lm LED bulbs only needs to be greater than 64.76 lm/W; instead of 60-watt incandescent lamps, the luminous flux of 900lm LEDs For bulbs, the light effect only needs to be greater than 70.21 lm/W. It can be seen that the European and American markets are more bearish on the efficacy of LED lamps.
According to Liu Quanshi, the packaging method of Jing Lande is mainly based on COB packaging. The products cover spotlights, street lamps, bulbs, ceiling lamps, tunnel lights, track lights and other fields. "Crystal's product philosophy is 'committed to the simultaneous improvement of light efficiency and light quality'." Liu Shiquan stressed that the consequences of one-sided pursuit of high light efficiency must be based on the loss of indications, this Lu Jing Lande does not want to go .
At present, there is an unwritten rule in the industry for the evaluation of the quality of LED lighting products: that is, the requirements of the lamps are required to be 80, and the light effect needs to be 80, which is balanced development. "Of course, Jing Lande also hopes to improve the light efficiency of our products as much as possible under the premise of ensuring quality and guaranteeing the indications. This is a follow-up." Liu Shiquan said.
"If we say that after ten years, we will look back at the development of the LED industry. We will sincerely thank those so-called 'assembly spoilers'." Mr. Liu Shiquan, General Manager of Shenzhen Jinglande Lighting Co., Ltd. (hereinafter referred to as Jing Lande) In an exclusive interview with the reporter of "High-tech LED", it is said that because they are, they have greatly promoted the price of LED products to become civilians, thus achieving the goal of LED scale promotion.
The lack of standards, disordered order, and assembly is a true portrayal of the current domestic LED lighting terminal market. This has also led domestic LED lighting companies to focus on their channels and to shift to export channels or engineering channels.
However, since its establishment in 1999, Jing Lande has always regarded export as the focus of the company's channels. Even in the current context, the industry believes that “the channel is the best in the worldâ€, Jing Lande still has domestic LED lighting channels. Rarely involved. "For the domestic LED lighting market, we always hold the wait-and-see attitude of Linyuan squid." Liu Shiquan mentioned.
In the old saying cloud, the company was able to win thousands of miles. The industry believes that in this era of “channels are kingsâ€, only those enterprises that have early layout of domestic LED lighting channels can win the right to speak in the future market competition.
Focus on export and bearish domestic market
"For domestic SMEs, the current layout of LED lighting terminal channels is extremely irrational and difficult to work." Liu Shiquan revealed that since its establishment in 1999, Jinglaide has always been concerned about export channels, company decorative lighting products. In the European and American markets, it has a very large share, and for the domestic market, Jing Lande has hardly been touched.
Liu Shiquan mentioned: "The laying of terminal channels requires enterprises to have sufficient funds." Currently, for listed companies such as NVC Lighting, Sunshine Lighting, and Qinshang Optoelectronics, scale financing is easy, and they use the money of investors and evaporate. It can also be refinanced, and it is easy for them to invest hundreds of millions of dollars in terminal channels or to build brands.
Small and medium-sized enterprises like Jingla Land, who are living in the cracks, simply cannot try the terminal channel construction.
The reporter conservatively estimated that the cost of laying a sales outlet is 200,000 yuan, so it takes 2 million to lay 10 sales outlets. It should be noted that 2 million for SMEs may be the sum of profits for the whole year. No company is willing to take such a profit. Big risk. And even if you have 10 sales outlets completed, compared with thousands of dealers such as Op, NVC, the impact can be said to be minimal, which is why Crystalland is not willing to lay out domestic terminal channels.
"Compared with each other, foreign markets pay more attention to product quality, and currently there is no more influential international brand in China. Therefore, in the export channels, Jing Lande and domestic LED lighting companies are on the same starting line. Liu Shiquan believes that as long as the focus on product quality, product characteristics, in the international market, Crystal Land is not inferior to some domestic LED lighting large enterprises. In the next few years, Jing Lande will still focus on export and continue to wait and see the domestic market.
COB packaging emphasizes balanced development
At present, domestic LED lighting companies are keen to work hard on light efficiency, and use light efficiency as the most important indicator to measure product quality. “In fact, in the European and American markets, customers have low requirements for light efficiency. They are more concerned with the safety, reliability and comfort of the lamps.†Liu Shiquan revealed.
From the EU's recent LED lamps into the new standard, we can see that instead of 40-watt incandescent lamps, the luminous flux of 600lm LED bulbs only needs to be greater than 64.76 lm/W; instead of 60-watt incandescent lamps, the luminous flux of 900lm LEDs For bulbs, the light effect only needs to be greater than 70.21 lm/W. It can be seen that the European and American markets are more bearish on the efficacy of LED lamps.
According to Liu Quanshi, the packaging method of Jing Lande is mainly based on COB packaging. The products cover spotlights, street lamps, bulbs, ceiling lamps, tunnel lights, track lights and other fields. "Crystal's product philosophy is 'committed to the simultaneous improvement of light efficiency and light quality'." Liu Shiquan stressed that the consequences of one-sided pursuit of high light efficiency must be based on the loss of indications, this Lu Jing Lande does not want to go .
At present, there is an unwritten rule in the industry for the evaluation of the quality of LED lighting products: that is, the requirements of the lamps are required to be 80, and the light effect needs to be 80, which is balanced development. "Of course, Jing Lande also hopes to improve the light efficiency of our products as much as possible under the premise of ensuring quality and guaranteeing the indications. This is a follow-up." Liu Shiquan said.
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