A dealer in Hubei once joked with the reporter: "In the early years, as long as there is Op Art in the store, it is sitting and waiting to collect money." Although it is ridiculous, it shows that Op has occupied a huge market in the field of home lighting.
Op, can be said to be a banner in the field of home lighting, and is also the object of many similar companies chasing each other. We can easily find out from many home lighting companies that the road they are taking now is the path that Op has ever traveled. Follow the path of Op, you can take less detours and solve the survival problem of the enterprise. However, all home lighting must follow Opp? If this goes on, there will be no second Opp. If Opp suddenly changes the rules of the game with his own years of accumulation, most companies will have difficulty adapting to the new rules of the game, and even some companies will lose in the new rules of the game. This phenomenon can also be called "shuffle" in the lighting industry.
Opt tells us how to do home lighting, but it doesn't have to be done in a fixed way. The market is changing, the Op is changing, and we must change. As a company, it is difficult for Op to do its best in all aspects. If you can seize the enemy's weaknesses and work hard in this direction, perhaps, you will face a blue ocean.
There are nearly a thousand home lighting brands in the Hubei market, and in some respects it is better than Op. The prefecture-level market in Hubei, based on the consumer's brand mentality, has always been the only one, but this phenomenon has been completely subverted in the past two years. The prefecture-level market is the most intermediate link in the product distribution channel, and plays a role of linking up and down. In some prefecture-level markets in Hubei, many home furnishing brands are gearing up and want to occupy their own place in the market. In the midst of this raging battle, who can break through? The reporter made a special trip to visit several prefecture-level markets in Hubei to gain an in-depth understanding of the specific conditions of other home brands.
Focus on its own specialty business advantage products
Xiangfan Guangyuan Lighting (Huatai Lighting Xiangfan General Agent)
Interviewee: Wei Wei
I have been operating Huatai's products since 2005. Now I am the general agent in the Xiangfan area, with several distributors and annual sales of millions of yuan. Huatai's products are of excellent quality and have a good reputation among the consumer groups in Xiangfan through two years of promotion and sales. At present, it mainly sells Huatai glass lamps and acrylic lamps, especially Huatai's glass lamps. The product lines are rich and fashionable, and the sales in Xiangfan area are far better than other similar products. In addition to the decoration subsidies, the manufacturers also gave support in outdoor advertising, and also held various lectures to train professional knowledge.
There was no prime time for “Golden September and Silver 10†this year. The market reaction was relatively cold compared with previous years. However, Huatai’s sales of glass lamps were relatively stable. The main reason was that Huatai’s glass lamps catered to the needs of the market and filled the gap in the market. At present, in addition to the business area of ​​more than 430 square meters in the old Central Plains market and the leading Zhongyuan market, it will also open a new store in Tianli International Home and expand on the sales channel. It is hoped that manufacturers can design more products that meet the market trend and provide more marketing tools to help dealers win in the local market competition. At the same time, we hope that manufacturers can continue to improve in terms of light source and electronic products, and strive to achieve perfection in product quality.
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