In the past 20 years of real estate, the marketing innovation of various real estates was at the end of the house, and the logic and essence of marketing have not been qualitatively changed. However, with the advent of the Internet era, we have seen more changes in real estate marketing experience than in the previous five or 10 years. Real estate marketing has moved from the era of experience to the age of big data, the age of science, and even the era of intelligent and automated marketing. The experience of real estate marketing has also been upgraded:
The birth of VR/VR is a epoch-making upgrade of a marketing experience for real estate. It has always been a fast-paced construction company that has already introduced two technologies into the construction of sales. VR real estate services allow people to experience and see the future. The presentation of the home has also become an innovative trend in the sales and construction of cases by current construction and sales agencies.
Sale of homes took the initiative to expand sales
Now many real estate developers in China have already sniffed this business opportunity and used AR and VR technologies on the sales side. A well-known real estate R & D director said that AR is more suitable for the use of new home sales, the development of real estate will use the AR to augment reality so that buyers in the empty house to imagine the future furniture configuration design, although the use of results is not as VR in-depth experience , but looking at the guests and guests have expressed that there is a preliminary concept for future home furnishings.
The advantages of VR for C-Commerce marketing lie in its advantages of convenient portability and active attack. It is not limited to waiting for the public to watch the house at the site. It can be directly to the customer's home, the company, or sales briefings. It directly enables the people to experience their lives through the lens. .
Huarui Viewpoint VR believes that due to VR hardware equipment and VR related technologies and other reasons, the application of VR real estate technology has not yet been widely popularized. It is undeniable that in the long run, the application value of VR real estate will certainly be reflected. Any new technology has a business process. It cannot be achieved overnight. Therefore, as the industry matures, the scale of the consumer market gradually becomes sufficient, and the application of VR real estate will come to release energy.
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