Last year, the Great Wall Motors still held an edge over Geely in terms of sales figures, but by 2017, Geely managed to surpass them. The once-dominant H6 model is losing its luster, while the H7 has been overshadowed by GAC's GS8. Even the higher-end H8 and H9 models have faded into obscurity. Meanwhile, the H2 is also facing stiff competition. Clearly, Geely isn't resting on its laurels. They're launching their new subcompact SUV, the Vision X3, which is expected to retail between $4,000 and $50,000. It seems Geely is determined to put pressure on the Great Wall’s best-selling H6.
Just a few days ago, Geely officially released a series of official photos showcasing the Vision X3. The exterior design adopts the brand's latest family styling cues, giving it a modern and sporty look. Under the hood, the new model will be powered by a 1.5-liter naturally-aspirated engine, delivering a respectable 75 kW (102 PS) of power. Positioned as a small crossover SUV, the Vision X3 is set to hit the market in the latter half of this year.
The X3 features a sleek, family-style front fascia with a wing-like grille design that gives it a sharp, contemporary appearance. While it may not rival the more premium offerings from competitors like BAIC, it certainly holds its own in the compact SUV segment.
Inside, the Vision X3 offers a range of standard features including an electric sunroof, reversing camera, reversing sensors, LED daytime running lights, dual-tone alloy wheels, and an infotainment system with a central touchscreen. Safety-wise, it comes equipped with essential features such as electronic stability control (ESP), hill start assist, and other driver aids.
While the engine output might not be the most impressive at 75 kW, the real selling point here is the competitive pricing strategy. Geely has clearly shifted its focus toward offering value-for-money options in both the premium and entry-level segments. With the Vision X3, they aim to capitalize on the growing demand for affordable SUVs in China.
This year presents a significant opportunity for domestic automakers like Geely. As they continue to expand their lineup and improve product quality, they’re positioning themselves to capture a larger share of the market. It’s clear that Geely is no longer just focused on high-end models; they’re also making strides in the budget-friendly segment, which is proving to be a key battleground for Chinese automakers.
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