The domestic mini-car market is almost a dead end for China's automotive technology. Although the BYD F0 and Geely Panda listed in 2008 have already introduced the fashion trend into the mini-vehicle field, they still have no big in the field of automotive technology. Breakthrough, although the use of six airbag safety technology is very high-end, but there are piles of suspicion, in the use of advanced technology, still do nothing.
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In addition to BYD F0 and Geely Panda, most of the other models in the domestic mini-car sector are based on the use of mature technology in the 1990s. Some leading automotive technologies and configurations still have no signs of appearing in the domestic mini-car market. It is no wonder that at present, the domestic mini-car market is mainly dominated by independent brands, while the independent brand manufacturers are trapped by the constraints of cost and core technology, and cannot implement more upgrades for small cars.
New ALTO debut at Shanghai Auto Show
The new ALTO, which was unveiled at the just-concluded Shanghai Auto Show, injected a booster into the mini-vehicle field. The new ALTO is the fifth global strategic model of Suzuki. This classic car based on a new production platform is designed in all aspects. There have been significant changes with the previous generation Alto.
The new ALTO has listed energy conservation and environmental protection as its primary promotion point, which is also in line with Suzuki's car design concept of “reducing waste of every resource of the earthâ€. Suzuki's new ALTO is an eco-friendly (eco-friendly) model that combines fashion design with outstanding energy-saving performance and driving pleasure. The new ALTO strives to meet the needs of consumers' lifestyles while effectively reducing carbon dioxide emissions and meeting environmental protection. Requirements.
The domestic production of the new ALTO will completely change the status quo of low-tech content of domestic mini-cars, and because of the strong intervention of the new ALTO, it is also expected to force other competitors in the domestic mini-car market to invest in R&D, which will directly serve the overall mini-cars. Technological innovation acts as a catalyst.
Old Alto lays the foundation of ALTO brand
As the earliest joint venture brand in China, Alto is the earliest domestically produced family car in China in the 1990s. Alto's low price once rounded out the dream of car purchases for countless families, so that Alto became synonymous with the early family car in China. The popularity of family cars in China has made outstanding contributions.
For a long time, Alto has become a symbol, a symbol representing the entry into the car society, and countless young people have fixed their first car on Alto. In the past two years, when Alto was leaving some cities because of emissions problems, many people deeply regret that their deep feelings towards Alto are like treating an old friend and old partner of their own. When they lose them, they will feel inexplicable. Sad.
Now, the new ALTO is unveiled at the Shanghai Auto Show. At the same time, Changan Suzuki officially announced the new ALTO to be made. The strong popularity in front of the new ALTO booth confirms the brand influence of Alto in China and also represents the domestic “Alto fansâ€. I hope that the old friend will return to the eager mood.
Major changes in the new ALTO
The new ALTO does not see the shadow of the old Alto in appearance. The new ALTO's sleek and smooth shape changes the appearance of the old straight square. The round headlights match the front grille of the big mouth, showing fashion and sports. Style; Suzuki has always pursued excellent aerodynamic performance in the design of the new ALTO body, which is beneficial to reduce the drag coefficient and further improve fuel economy.
In the interior, because the new ALTO exhibited at the Shanghai Auto Show did not open up the interior design style to the public, we can only use the interior of the foreign auto show as a reference. From the photos of the foreign version of the interior, the new ALTO interior is not particularly prominent, but as a representative model of the new generation of mini vehicles, the new ALTO will certainly not fall behind in configuration, such as dual airbags, ABS + EBD, medium Basic comfort and safety configurations such as locks, power windows and more will be standard on the new ALTO.
In other aspects of the new ALTO, Changan Suzuki officials have not revealed more news, as a replacement product with a deep brand foundation, the new AOTO must be able to surpass the product.
The price will become the key to the success of the new ALTO
We believe that the new ALTO can achieve the highest quality models of domestic mini-cars on the products, but in view of the current situation that domestic consumers are too sensitive to price, how the new ALTO solves the contradiction between high quality and low price, we will wait and see.
However, when Swift was listed, the practice of reducing the price reduction is not worth promoting, because domestic consumers are looking at the high quality of the new ALTO. If the reduction is implemented to reduce costs and thus lower the price, it will definitely hurt the potential. The customer's emotional foundation for the Alto brand, thus completely abandoning the purchase of the new ALTO.
When the Chevrolet SPARK went public, the high price completely scared away a large part of the potential purchase customers, until the price of SPARK won the brand development opportunity. Therefore, if the new ALTO wants to get people's attention again, it must go on the price of the people.
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