Stalling VR Device Growth: High Prices and Lack of Need for Games are Key

The fiery summer is over, but steam players' interest in virtual reality has not improved. According to a consumer survey conducted by overseas game forum Reddit, the number of HTC Vive owners on the Steam platform has only increased by 0.3 during the month of July. %. In August, there was a stagnation in growth; Oculus Rift, which was launched by Facebook's subsidiary, also encountered a similar situation, with an increase of 0.5% in July and an increase of 0.1% in August.

As of now, only 0.18% of Steam users hold Vive equipment, and only 0.1% purchase Rift. For the slow sales growth rate, it seems that the two high-end VR hardware manufacturers still need a lot of effort to attract users' attention.

July and August are very important times, because this is when HTC and Oculus are just getting rid of supply difficulties. For most of the two months, players can go online and offline immediately. Buy these devices.

However, the problem is that when the supply is sufficient, fewer consumers are buying.

In contrast, 1.68% of Steam users currently have 1440p graphics cards and can support 1080p up to 4k displays. The proportion of such high-profile users increased by 0.04% in July and increased by 0.08% in August.

Of course, it is also possible that the initial buyers have already got the hardware they want. Now HTC and Oculus are in a relatively transitional period, because many developers have been hesitating about the price to the high-end VR. The device launched a challenge, so far, whether the price of Vive or Rift is enough to make most consumers discourage.

The Oculus Rift is priced at US$600 (about 3,600 yuan), and the HTC Vive is up to US$800. In addition, both devices require PCs ranging from US$1,000 to US$1,500 to run flawlessly. It seems that the number of players who are willing to pay so much money has already been To reach the ceiling, if it continues to develop, VR headsets are likely to need major changes, either to reduce prices, or to have a very critical application/game to bring word-of-mouth communication effects.

It is not that much of a difficulty to get people interested in VR helmets because it provides an immersive immersive experience, but it is also very clear that most VR applications and games provide experience In the early days, there are very few that can stand out.

Therefore, more people may adopt a wait-and-see attitude. If they can't wait for the cheaper second-generation Rift or Vive, then perhaps Sony PSVR will become an alternative for the wait-and-see viewers because the PS4 adds necessary peripherals. The total price is about 800 US dollars, or choose the smart machine plus Samsung Gear VR and Google's upcoming Daydream VR smart machine.

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