Op Lighting: The key to the transformation of technological innovation and enterprise growth mode

The Shanghai World Expo is in full swing, attracting more and more domestic and foreign tourists to visit, even in the breezy night, the visitors in the Expo Park are still in constant stream. Whenever visitors come to the front door of the private enterprise joint museum, they are first attracted by the extraordinary light emitted by the colorful buildings. They can't help but stop and appreciate this special lighting effect. The light at the top of the pavilion, or gradually darkening, is like the rhythm of a person's breathing, or swaying and trailing like a flowing stream of water, such as the trajectory of light. This is a painting that uses light to express breathing, running water, chasing, and plays the vital image of Chinese private enterprises.

This behind-the-scenes master of light painting is the domestic lighting leader Ou Pu Lighting. In addition to being a representative of China's outstanding private enterprises, Op Lighting also provides the whole enterprise with all indoor lighting, architectural lighting, landscape lighting, etc. Lighting solutions. This has made tourists from all over the world full of the eyes of the light, and also met the leading lighting company from China.

Being able to confidently demonstrate the corporate philosophy of creating value with light at the World Expo is Opel's confidence and commitment to the vision of the future. Wang Yaohai's self-confidence comes from the competitiveness that Oupu has continued to practice in the past 14 years: to continuously improve the level of technological innovation to maintain its competitive advantage in the industry. Recently, Optech's technological innovation has been upgraded to the next level - on May 26, during the World Expo, Opal Lighting held a groundbreaking ceremony at Wujiang's industrial park and R&D headquarters. This R&D headquarters will produce and develop energy-saving products across the board, including ceiling lamps, energy-saving lamps, LED products, etc., and will focus on the development of lighting applications and solutions. It can be foreseen that the application of the solution and the upgrading of the technical content of the product will become the future development direction of Op Lighting.

For Op, this move means a more profound meaning. On the one hand, the establishment of such a manufacturing base and R&D headquarters can be closer to users and better serve customers. When the lighting market is not only embodied in the competition of individual products, but more emphasis on the importance of the solution, that is, to provide a complete set of lighting solutions, from design to construction guidance. As the market scale develops to a certain extent, how to conveniently serve customers is the first factor that enterprises need to consider.

On the other hand, the future lighting market conveys the trend that product competition and channel competition will transition to technological competition and brand competition. Faced with such market trends, forward-looking companies will undoubtedly pay special attention to R&D. This is especially true for Op, which has made great efforts to establish a R&D headquarters and put 5%-10% of annual sales into R&D, which means that the company's own transformation has moved toward a growth model with technology R&D as the main driving force. At the same time, the technological leadership will inevitably increase the value of the brand.

Opto Lighting's R&D headquarters in Wujiang, according to the initial investment plan, the entire project is expected to invest more than 1 billion yuan, covers an area of ​​760 acres, with a total construction area of ​​468,000 square meters. After the completion of the project, it is estimated that the annual sales of various energy-saving lighting series products will be 7 billion yuan. This is not only the largest manufacturing base of the company in Europe, but also the manufacturing base of the domestic lighting industry. Oupu took the lead in setting up a strong emphasis on R&D and energy-saving products, which will play an exemplary role in the entire lighting industry, facilitate the transformation of the entire industry, and lead the domestic lighting industry from channel and sales orientation to technology R&D. This will enable the domestic lighting industry to gain longer-term vitality. By mastering the core technology and breaking the monopoly of the international lighting giants, it will gain more advantages in the competition in the international market.

As a leading company in the production of energy-saving and environmentally friendly products, Opp is also very cautious about the environmental planning of the future industrial park. The entire park will become a low-carbon and environmentally-friendly modern eco-factory model plant construction. From research and development technology to production technology and even architectural design, the concept of low-carbon energy conservation is fully implemented. In the park blueprint depicted by AECOM, the world's top construction technology group, Op Park encourages green transportation, uses natural resources as much as possible, and uses renewable energy to improve operational efficiency. Through the green design of the overall environment, lighting control, ventilation equipment, and in-building equipment, Op Park is expected to save 20%-30% energy compared to ordinary buildings.

The entire park is built on the principle of energy conservation and environmental protection. The production and research and development are also energy-saving and environmentally friendly products, reflecting the sense of social responsibility of our company and putting social responsibility into practice. We must maintain the core competitiveness of technology research and development, and we must take the road of energy conservation and environmental protection, integrate with the international community, and realize the transformation of the growth mode of enterprises as soon as possible. Wang Yaohai is full of hope for the future.

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