Origin of topic
"Lighting Vision? Home Lighting" netizens "listen to the wind" posted: In recent years, lighting companies have claimed to spread terminals, create popular brands, and also give some practical action. Some people think that most of the home lighting consumers come from the family, and such brands must vigorously carry out terminal transmission from beginning to end. However, some people believe that the current lighting companies have no strength to carry out terminal transmission, the time has not yet arrived, because the lighting terminal resources are still in the hands of home improvement companies, manufacturers can only spread on the channel, especially the hidden channels of home decoration, the terminal Spreading is spending money!
Is it really spending money? Should lighting companies spread the terminal? Is the time for mass communication in the lighting industry coming? Please brighten your mouth.
Manufacturer's point of view
Time to spread the masses
Zhu Zhihua, general manager of Oxley Lighting Sichuan Sophie Logistics Center: End-consumption is the ultimate goal of lighting companies. As people's consumption becomes more rational, they will definitely prefer the well-known brands in their hearts. In today's fierce market competition, domestic brands must have their own core competitiveness. In the case of improving product quality and having a certain market share, terminal communication should be carried out. First-time consumers can best remember you.
I think that the key to terminal communication can convince consumers of your quality and service. Today's consumers are not the pursuers of advertising, but the transmitters of users and beer. If our lighting companies can promote the terminal with quality, service and certain advertisements, the effect will definitely be obvious.
In China, many brands are promoting the general trend and looking for various channels to promote, but no matter how they use it, it is difficult to replace the advantages of the popular brand. Even in some cases, non-mass communication will make consumers The brand loses trust, so when the lighting company develops to a certain stage and has the conditions for mass communication, it should seize the opportunity.
The time for mass communication has arrived
Wang Jianjun, general manager of Changsha Tiantian Lighting: Whether it is lighting companies or lighting businesses, it is necessary to promote customers, on the one hand, products, on the other hand, brands. As for the propaganda method, take some practical such as leaflets, promotional gifts, etc., in such a way, the goal of cost filial piety is clear, much better than TV commercials and newspaper advertisements. I believe that the promotion is mostly done for the brand and establishes the brand image in the minds of consumers. In fact, lighting manufacturers have begun to promote the end consumers, whether it is cooperation with home improvement companies, media advertising, or consumer verbal communication, are propaganda methods. For mass communication, companies have recently begun operations. It is foreseeable that the timing of the mass communication by manufacturers has come.
Do a good job of terminal communication evaluation
Wang Wei, manager of Zhongshan Liangdi Lighting Market: There is no doubt that enterprises need terminal communication. As for how to conduct effective terminal communication and promotion, enterprises need to explore. The lighting industry pays attention to and deepens the modern marketing is valuable, and introduced a lot of ideas and concepts, but also imitate some of the promotion methods of mature industry in a series of marketing activities. Every enterprise has its own situation and steps. The concept of terminal communication is very wide. I think that a series of work around the display of images, deep into the hearts of the people, and expansion of channels can be said to be spread at the terminal, with the aim of raising awareness. Increase sales, only in the process of promoting the spread, pay attention to the actual situation of the company.
There are also many companies that have achieved effective terminal communication. For example, the same song of Ou Pu is deeply rooted in the hearts of the people. Communication is not immediately immediate and can bring sales. Communication is a continuous and gradual move in corporate marketing activities. Monitoring and evaluation of terminal communication investment is timely to avoid spending money.
Must have terminal communication qualification
Wei Changbing, manager of the business department of Zhongshan Huiya Lighting Co., Ltd.: Lighting companies should spread the terminal, because it can quickly establish a brand image and enhance influence among the masses. In this respect, Op has done a good job, especially in the “Love Story†charity fundraising party hosted by CCTV. On the spot, 30 rehabilitation centers were set up for the children with cerebral palsy, and Zhao Wei’s 14th Beijing University Student Film Festival was won by 1.08 million. The most popular actress, the trophy, received charity activities to help cataract patients recover and other charitable activities won the hearts of the people. In addition, the creation of famous brands can not only satisfy the vanity of consumers, but also the consumption process is a symbol of identity and status.
At present, there are not many companies with such awareness and strength in the industry. Only a few leading companies can make a big deal. For example, Fan Hao asked Fan Bingbing to endorse, but there are still a few companies with such strengths, so most companies should still find a model that suits them. I can feel that I am crossing the river by feeling the stones. I personally prefer to do charity activities, because the endorsement can only achieve a certain person, and the charity activity is to achieve a group of people, such as donating money to hope that the elementary school can not only impress people, but also spread more easily through the mass media. . Then we must do terminal communication, and also require enterprises to develop to a certain level, in terms of product quality, production capacity, corporate culture, and scope of application. That is to say, you must have the qualification to enter the public, and you cannot achieve this qualification to do terminal communication. It is spending money.
Now it seems that the time for terminal communication has arrived, and individual companies have already taken the lead, especially the commercial photos, because their products are relatively stereotyped, unlike the popular changes in home styles, which are slightly lagging behind.
Netizen debate competition
Square: Effective investment, worth it!
Doing a brand must be terminally spread
"Fenglin Yuxuan": In the eyes of many people, lighting companies have failed to spread the terminal. Home appliances have long been spreading terminals, but the lighting industry has been slow. Some people think that there is a difference between home appliances and lighting, and the modes are different. In a certain sense, the two are incomparable. Many companies are dead on the terminal. Even if they die, they don’t know how to die. Is the terminal really so terrible? We can see the terminal bombing of Haier, Xinfei and other home appliances on TV every day, so that the people can enjoy the visual impact. Even if they don’t buy it, they will hear it, but in the eyes of the people, how much is the terminal investment in the lighting industry, know the brand of lighting lighting. there's a few. Some companies also say that the gap between input and output is too large, and it is not worth spreading the terminal. For all kinds of arguments, we can't help but think that the chaos in the lighting industry has once made consumers lose their trust. If you don't do terminal communication, the people still don't believe in you, then give those fishy opportunities a chance to take advantage of them. The important thing is that to really do the brand, you must carry out terminal communication. Therefore, the money spent on the terminal is an effective investment and worthwhile.
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"Lighting Vision? Home Lighting" netizens "listen to the wind" posted: In recent years, lighting companies have claimed to spread terminals, create popular brands, and also give some practical action. Some people think that most of the home lighting consumers come from the family, and such brands must vigorously carry out terminal transmission from beginning to end. However, some people believe that the current lighting companies have no strength to carry out terminal transmission, the time has not yet arrived, because the lighting terminal resources are still in the hands of home improvement companies, manufacturers can only spread on the channel, especially the hidden channels of home decoration, the terminal Spreading is spending money!
Is it really spending money? Should lighting companies spread the terminal? Is the time for mass communication in the lighting industry coming? Please brighten your mouth.
Manufacturer's point of view
Time to spread the masses
Zhu Zhihua, general manager of Oxley Lighting Sichuan Sophie Logistics Center: End-consumption is the ultimate goal of lighting companies. As people's consumption becomes more rational, they will definitely prefer the well-known brands in their hearts. In today's fierce market competition, domestic brands must have their own core competitiveness. In the case of improving product quality and having a certain market share, terminal communication should be carried out. First-time consumers can best remember you.
I think that the key to terminal communication can convince consumers of your quality and service. Today's consumers are not the pursuers of advertising, but the transmitters of users and beer. If our lighting companies can promote the terminal with quality, service and certain advertisements, the effect will definitely be obvious.
In China, many brands are promoting the general trend and looking for various channels to promote, but no matter how they use it, it is difficult to replace the advantages of the popular brand. Even in some cases, non-mass communication will make consumers The brand loses trust, so when the lighting company develops to a certain stage and has the conditions for mass communication, it should seize the opportunity.
The time for mass communication has arrived
Wang Jianjun, general manager of Changsha Tiantian Lighting: Whether it is lighting companies or lighting businesses, it is necessary to promote customers, on the one hand, products, on the other hand, brands. As for the propaganda method, take some practical such as leaflets, promotional gifts, etc., in such a way, the goal of cost filial piety is clear, much better than TV commercials and newspaper advertisements. I believe that the promotion is mostly done for the brand and establishes the brand image in the minds of consumers. In fact, lighting manufacturers have begun to promote the end consumers, whether it is cooperation with home improvement companies, media advertising, or consumer verbal communication, are propaganda methods. For mass communication, companies have recently begun operations. It is foreseeable that the timing of the mass communication by manufacturers has come.
Do a good job of terminal communication evaluation
Wang Wei, manager of Zhongshan Liangdi Lighting Market: There is no doubt that enterprises need terminal communication. As for how to conduct effective terminal communication and promotion, enterprises need to explore. The lighting industry pays attention to and deepens the modern marketing is valuable, and introduced a lot of ideas and concepts, but also imitate some of the promotion methods of mature industry in a series of marketing activities. Every enterprise has its own situation and steps. The concept of terminal communication is very wide. I think that a series of work around the display of images, deep into the hearts of the people, and expansion of channels can be said to be spread at the terminal, with the aim of raising awareness. Increase sales, only in the process of promoting the spread, pay attention to the actual situation of the company.
There are also many companies that have achieved effective terminal communication. For example, the same song of Ou Pu is deeply rooted in the hearts of the people. Communication is not immediately immediate and can bring sales. Communication is a continuous and gradual move in corporate marketing activities. Monitoring and evaluation of terminal communication investment is timely to avoid spending money.
Must have terminal communication qualification
Wei Changbing, manager of the business department of Zhongshan Huiya Lighting Co., Ltd.: Lighting companies should spread the terminal, because it can quickly establish a brand image and enhance influence among the masses. In this respect, Op has done a good job, especially in the “Love Story†charity fundraising party hosted by CCTV. On the spot, 30 rehabilitation centers were set up for the children with cerebral palsy, and Zhao Wei’s 14th Beijing University Student Film Festival was won by 1.08 million. The most popular actress, the trophy, received charity activities to help cataract patients recover and other charitable activities won the hearts of the people. In addition, the creation of famous brands can not only satisfy the vanity of consumers, but also the consumption process is a symbol of identity and status.
At present, there are not many companies with such awareness and strength in the industry. Only a few leading companies can make a big deal. For example, Fan Hao asked Fan Bingbing to endorse, but there are still a few companies with such strengths, so most companies should still find a model that suits them. I can feel that I am crossing the river by feeling the stones. I personally prefer to do charity activities, because the endorsement can only achieve a certain person, and the charity activity is to achieve a group of people, such as donating money to hope that the elementary school can not only impress people, but also spread more easily through the mass media. . Then we must do terminal communication, and also require enterprises to develop to a certain level, in terms of product quality, production capacity, corporate culture, and scope of application. That is to say, you must have the qualification to enter the public, and you cannot achieve this qualification to do terminal communication. It is spending money.
Now it seems that the time for terminal communication has arrived, and individual companies have already taken the lead, especially the commercial photos, because their products are relatively stereotyped, unlike the popular changes in home styles, which are slightly lagging behind.
Netizen debate competition
Square: Effective investment, worth it!
Doing a brand must be terminally spread
"Fenglin Yuxuan": In the eyes of many people, lighting companies have failed to spread the terminal. Home appliances have long been spreading terminals, but the lighting industry has been slow. Some people think that there is a difference between home appliances and lighting, and the modes are different. In a certain sense, the two are incomparable. Many companies are dead on the terminal. Even if they die, they don’t know how to die. Is the terminal really so terrible? We can see the terminal bombing of Haier, Xinfei and other home appliances on TV every day, so that the people can enjoy the visual impact. Even if they don’t buy it, they will hear it, but in the eyes of the people, how much is the terminal investment in the lighting industry, know the brand of lighting lighting. there's a few. Some companies also say that the gap between input and output is too large, and it is not worth spreading the terminal. For all kinds of arguments, we can't help but think that the chaos in the lighting industry has once made consumers lose their trust. If you don't do terminal communication, the people still don't believe in you, then give those fishy opportunities a chance to take advantage of them. The important thing is that to really do the brand, you must carry out terminal communication. Therefore, the money spent on the terminal is an effective investment and worthwhile.
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