Since the beginning of this year, the electrical lighting industry in Shuyang County of Jiangsu has been gaining momentum: the sales revenue in the first quarter increased by 27.6% compared with the same period of last year, and the foreign exchange earned by exports increased by 36.5% over the same period of last year. This is the positive result of the county's transformation of development mode and promotion of industrial upgrading. effect.
The product is “turned†from the OEM to the independent brand. The county takes advantage of the scale of the electrical lighting industry to lead the province and strive to build its own brand. Since last year, Yongshi Lighting, Jiarun Lighting and other electrical lighting companies have established brand awareness, implemented brand strategy, focused on brand research, changed product competition into brand competition, and fully promoted the brand culture construction of Xiangyang Electric Lighting Enterprise and expanded the brand of electrical lighting products. The visibility and influence. There are 19 independent brands of electric lighting products such as “Yongshi†brand high-power energy-saving lamps and “high†brand energy-saving lamps. The “Yongshi†brand trademark is named as the famous trademark of Jiangsu Province, and the leading product is the quality technology of Jiangsu Province. The Supervisory Bureau named it a famous brand product, and Yongshi Lighting became the only company in Jiangsu Province to receive this honor. At present, Yongshi Lighting has 10 sets of the most advanced energy-saving lamp production lines in China, with an annual output value of more than 150 million yuan. The production and sales volume ranks first in the same industry in the province for the fifth consecutive year and ranks third in the country, accounting for 30% of the domestic market share. It is the first in the province to pass the LSO9001 and LSO14001 environmental system certification. The “Brand Strategy†broadens the development space of the lighting industry in Shenyang, and also enables the lighting company in Shenyang to have “discourse powerâ€. Nowadays, the national technical standards for high-power energy-saving lamps are all implemented in accordance with the production standards of “Yongshi†brand energy-saving lamps. The price of high-power energy-saving lamps is set by the lighting industry of Xiangyang, and the output of high-power energy-saving lamps produced by Xiangyang Electric Lighting Co., Ltd. 70% of the country's exports of similar products.
Technology is “turning†from a low level to a high level. Scientific and technological innovation is the internal driving force for the revitalization of traditional industries. Therefore, the leading enterprises of electric lighting such as Yongshi, Jiarun, Gwangyang, Hefei and Minghui have taken the lead in initiating the market for technology, benefiting from science and technology, and applying technology to science and technology. The development of the "charge", aiming to seize the "high point" of the electrical lighting industry. 22 colleges and universities such as Fudan University and Xiamen University have successively established high-power energy-saving lamp research and development institutions and doctoral workstations in Xiangyang Electric Lighting Industrial Park; Yongshi, Jiarun and other enterprises have also established their own research centers, which were respectively identified as provinces. Level Technology Center and Jiangsu Province Green Lighting Innovation Engineering Technology Research Center. In addition, the county has invested more than 20 million yuan to build six electric light source research institutes, focusing on the development of new LED energy-saving lamps, forming a complete R&D system from epitaxial wafer production, chip fabrication, device packaging to integrated applications. The county's electrical lighting enterprises have undertaken one National Spark Program, three provincial key scientific and technological projects, and six provincial Spark Programs. The transformation of scientific and technological achievements has brought the annual sales of lighting enterprises to more than 20%, creating 6 Provincial and national brands. Jiarun Lighting, which was approved by the Provincial Science and Technology Department as “Jiangsu Province Low Carbon Energy Saving Lamp Engineering Technology Research Centerâ€, has hired experts and chief engineers of Beijing Electric Light Source Research Institute and Fudan University Electric Light Source Research Institute to preside over the development of a new negative ion purification lamp. Five products, such as YZD ultra-high power, high-efficiency and environmentally-friendly energy-saving lamps, and the “environmentally-friendly high-brightness natural lighting†developed by the company have filled the domestic gap; in just one year, the company applied for 37 patents, including 7 invention patents. There are 20 new patents and 10 appearance patents. Among them, YZD type environmental protection energy-saving lamps were listed as provincial key new products, and won the first prize of the city's scientific and technological progress.
The structure extends from a single variety to the industry. The information provided by the Management Committee of Fuyang Economic Development Zone shows that the county's electrical lighting and related ancillary products production enterprises have grown to 60, with fixed assets of 1.5 billion yuan and an annual output of 680 million energy-saving lamps. The person in charge of the Puyang County Electrical and Lighting Association told the author that in the past, the county's electrical lighting companies only processed semi-finished products, and gave most of their profits to others. Since the beginning of this year, they have extended the industrial chain, agglomerated industrial clusters, and built industrial cities as the focus of transforming economic growth mode, and strengthened the construction of upstream and downstream product supporting projects. Today, wicks, filaments, glass tubes, tri-base powders, ballasts and other related products are produced throughout the park, forming a chain of lamp manufacturing, filament production, phosphor processing, energy-saving lamp production and finished product manufacturing. The formation of the industrial chain not only earned high profits, but also drove the rapid development of the electrical lighting related industries. At present, there are 39 enterprises engaged in the production of electrical lighting accessory products, providing more than 7,860 jobs, becoming a “light industry†with unique local technology-intensive and labor-intensive strong counties.
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