In the first quarter, domestic color TV sales increased by nearly 50% year-on-year.

Driven by the frequent listing of new products, in the first quarter of 2010, China's color TV industry achieved sales “opening the door”, and sales volume increased by nearly 50% year-on-year.

According to the latest data released by Aowei Consulting, the retail volume of China's color TV market reached 11.04 million units in the first quarter of 2010, and the retail volume increased by 44% year-on-year. Among them, the retail sales of LCD TVs was 8.65 million units, accounting for 78.3% of the total retail sales of color TVs, up 99% year-on-year. The proportion of sales of Internet TV and LED TV has also increased significantly.

Despite the sales volume of new products, the manufacturers are facing serious homogenization competition problems, and Internet TV competition is the most stressful. Home appliance analyst Jin Xiaofeng believes that the network functions embedded in the TV products of the manufacturers can enhance the advantages of the products in the competition. However, most of the new products now have Internet functions. This function will become the standard of future color TV products and cannot be unique. Competitive selling point. In addition, enterprises are also facing problems such as shortage of upstream raw materials and insufficient back-end support.

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