Google Daydream is expected to turn VR into the mainstream but it is difficult to succeed quickly

On June 30th, according to Forbes, many people may wait for technology giants to release their heavy products in the virtual reality field. We already know that Apple, Google and Microsoft are looking for opportunities to enter the virtual reality field, and are currently developing several projects. Google is likely to enter the virtual reality industry with the success of its Google Cardboard. Considering Google’s recent announcement at the developer conference, its approach seems to be very much in line with Google’s style.

Google knows that it plays the role of startup in the ecosystem in which it participates, and virtual reality should not be much different.

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Nowadays, mobile virtual reality is basically Samsung's GearVR. Since Samsung released GearVR to consumers in November last year, it is the only player in this field. In fact, before the release of the GearVR consumer version, Samsung was already a pioneer in mobile virtual reality, working with Facebook's Oculus to develop several development tools. I started with GearVR just last November, but it didn't have a particularly significant development until the first half of this year. Before Google announced its Daydream mobile virtual reality platform, the mobile market had no other products except Facebook's Oculus and Samsung's GearVR. Samsung recently released the Galaxy S7, which is more focused on virtual reality than the S6. The Galaxy S7 has better performance and heat treatment, but it is essentially the same resolution and runs the same software.

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With the release of Google Daydream, Google’s virtual reality department finally showed the world’s vision of virtual reality and our expectations for the future of virtual reality. Google's Daydream platform has made some improvements in the UI compared to Facebook's Oculus platform, using a controller that is very similar to the improvements that Facebook's Oculus did on Rift. Facebook's Oculus unifies the Rift and GearVR experience by creating a unified user interface between the two. This means that the user experience of developers and users on multiple platforms and devices may be very similar. In general, this and the controller are the only similarities between the two platforms. Daydream also introduces a "virtual reality model" in the Android operating system, allowing developers to have lower levels of API access and their hardware to achieve more durable virtual reality performance.

Google's Daydream virtual reality platform is one of the ways in which Google uses a performance profile to ultimately manage many virtual reality devices and decisions before a lot of branches emerge. Google seems to avoid repeating the mistakes of the early Android system, and the different operating system versions and hardware configurations make a mess. Daydream will give device manufacturers and developers a level of experience based on Daydream's hardware and software configurations. In fact, Google has developed a reference platform for Daydream and announced that it will develop its own Daydream device, which is likely to be a platform for Daydream developers.

In addition, this year's fall like Samsung, HTC, LG, Xiaomi, Huawei, ZTE, Asus and Alcatel will launch Daydream equipment, so it seems that the number of OEMs dedicated to Daydream is not small, the most interesting is Samsung, its GearVR has partnered with Facebook's Oculus. Maybe Samsung hopes to avoid risk by letting its devices support both platforms. When I asked Samsung why they would release a Daydream device, they said the company would "continue to explore the opportunities of virtual reality..." and "committed to providing consumers with a better virtual reality experience." Although this statement is vague, But for me, Samsung seems willing to explore other platforms, provided that if they can provide a better experience, Daydream may be fine, but we don't know yet.

Although there are many hardware partners and developers have lower APIs to provide better performance, there are still several issues that need to be resolved before the Daydream platform becomes a platform to be expected. Google must emphasize that they believe that 60FPS (frames) is sufficient to provide a good virtual reality experience, but some applications may require 90FPS, especially games. Most desktop virtual reality platforms, such as Facebook's Oculus Rift and HTC Vive, are working hard to achieve 90FPS, mainly because they estimate that PC virtual reality is dominated by games. As for mobile virtual reality, they must realize that mobile games require higher FPS, which means you need to have a faster GPU because the game is the most GPU-used application in virtual reality.

Ultimately, Google’s Daydream virtual reality platform will promote the development of virtual reality. Daydream is the first platform to have the potential to turn virtual reality into the mainstream. Although we are likely to see Daydream equipment this fall, I don't think we can witness the success of Daydream until 2017. Google spends a lot of time and effort on Daydream, and it will eventually be in line with Google's typical way of promoting and supporting the creation of platforms. With the release of Android N this fall, we will have the opportunity to personally witness the capabilities of Daydream and the use of Daydream's various OEM equipment.

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